“Blondefish significantly strengthens our event tech portfolio and this agreement is great news for all our clients,” commented David Freeman, Managing Director, Mayridge. “This is a strategically important move for Mayridge. The adoption of RFID and other event led technologies which engage audiences in an exciting and immersive way, is changing the way we work and we’ve taken on an agency with the experience and personnel to further expand our portfolio in this area.”
Both brands will continue to operate independently as well as offer additional value to the each other’s client base. The agreement will also further progress Mayridge’s Campaign Architecture initiative, enabling the interrogation of rich data sources for post event analytics and informing strategies for onward growth at future events. The technologies now available through this deal further strengthen the pre, during and post event user experience - a crucial strategy of Campaign Architecture.
“For Mayridge, the move represents the continuing evolution of our agency’s event portfolio,” continues Freeman. “We’re developing our business across our core sectors of Finance, Pharma, Aerospace and Telecomms, and we’re bringing on board new services that meet the needs of our growing client base.”
The deal will see Blondefish’s Laura Moody take on a joint role as Managing Director of her existing agency and Group Commercial Director at Mayridge. Laura brings with her over 20 years experience in the event industry and, through Blondefish, more expertise in event technology and international markets.
“At Blondefish we’ve continued to make breakthroughs in RFID and other event technology; last year taking the innovation to a new level. Through Mayridge we can continue to develop inventive tech and deliver incredible experiences to event audiences globally,” commented Moody.