The agency has reported a 25 per cent annual increase in long haul incentives over the past three years.
Destinations most in demand include the USA (Las Vegas and New York), Dubai and most recently the Maldives.
Natalie Gunson, Managing Director at AYMTM, commented: “During the course of the recession and up to 2012, Europe dominated our incentive destinations with smaller group sizes. Since then, we’re seeing an average increase of 25 per cent per annum with 2014 set to be a record breaking year in delegate numbers and long haul destinations. Our clients have chosen ever-popular highly desirable routes such as the US and Dubai with direct and frequent flights from the UK. From AYMTM’s perspective, this a hugely positive sign for our business and the wider market."