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Business leaders back the bid for Telford

An innovative Ambassadors programme launched today by Meet Telford & Shropshire has seen leaders from commerce and industry join together with their peers in medicine and academia at a prestigious event hosted at the renowned Weston Park.

Meet Telford & Shropshire, part of Telford & Wrekin Council, working in partnership with Harper Adams University, Lilleshall National Sports & Conference Centre, and The International Centre Telford, launched the programme to recognise and celebrate the exceptional achievements of the region’s business and academic community, and to draw on the knowledge and passion of these leaders as official destination Ambassadors.  

“Our Ambassadors will play a vital role in helping Meet Telford & Shropshire and our other key stakeholders firmly position Telford and Shropshire as a major conference destination to their own industries, association, and groups” explained Sarah Bird, Business Tourism Manager for Meet Telford & Shropshire. “Each and every one of our Ambassadors is a highly influential individual who works or lives in Telford and Shropshire, they’re passionate about the destination, are themselves an active member of an association, group, or organisation, and are keen to host an event in our region” she added.  

The focus of the Ambassadors programme is to undertake event bids with the Ambassadors to attract their associations and industries to the Telford and Shropshire region, and to ultimately bring new events business to the destination and deliver real economic growth. And there’s never been a better time as the first phase of a £250 million investment in the Heart of Telford Southwater development is due to open in May this year, providing an architect-designed pedestrianised space with cafes, bars and eateries linking the existing commercial, and retail zones with The International Centre, Telford, and creating a vibrant added-value offer for delegates, tourists, and residents alike.  

“Here in Telford and Shropshire we’re leading the way in sectors including defence, automotive, food and drink, sport, and advanced manufacturing, and we’re excited to now be able to work with business and academic leaders to fly the flag for the region and bring business home,” Sarah added.  

The launch event took place in the spectacular Victorian Orangery at the 17th century Weston Park and the breakfast event saw a keynote speech from Paralympic Gold medallist Danielle Brown who shared her own passion for the region she’s made home, as well as the determination to succeed which saw her secure the top spot at both the Beijing and London Olympic Games. Following Danielle was Leo Platt, an expert in business tourism and event bids, who explained to the assembled group of CEOs, MDs, Professors and Lecturers how other Ambassador programmes have succeeded. And Sarah Bird then addressed the group and explained what it would mean to be an Ambassador for the region as well as the huge amount of support available to deliver results.  

At the end of the function new Ambassadors chose to sign a formal pledge and entered in the scheme, and a record number did so. “As a leader in the manufacturing field, I’ve been actively looking for ways to give something back to the region which provides me such hard-working employees and such a trusted supply chain, and the Ambassadors scheme does just that,” Owen Batham, Sales and Marketing Director of Telford-based Elite Precast Concrete, and one of the new Ambassadors, explained. “I’m very much looking forward to working with the destination team to achieve great things for Telford and Shropshire.”

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