The London based caterer reported a 20% increase in sales of non-alcoholic beverages at events it catered throughout January, with mocktails, low-alcohol alternatives, premium cordials and bottled waters making up the orders as guests kept to their resolutions.
Richard Beggs, managing director of Moving Venue said, “We’ve seen a marked difference this year with many conscientious decisions to adhere to the Dry January campaign. It's great to see such willpower and it has also been a positive challenge for us to find alternative drinks for receptions and seated dinners.”
The caterer also reports a year on year increase in average spend per head. Richard continues, “The average spend is up by 7% and underlines a return to confidence and larger budgets being assigned for live events.”
The caterer was responsible for planning and executing a range of events during January including lunches, cocktail parties and award ceremonies. Nearly 3000 covers were served at various of London’s unique venues including Old Billingsgate, Guildhall and the Natural History Museum.
Healthy eating has long been a consideration for event organisers who want to provide local, seasonal and healthy dishes. Richard sums up, “Campaigns such as Dry January are clearly making a difference and need to be taken into consideration by caterers, this is an opportunity for us to refresh our ideas and stay at the forefront of the industry.”
Celebrating its 30th year in 2014, Moving Venue has built a longstanding customer base in the corporate market as well as with charities and event agencies. The company has been responsible for catering at high- profile events including Man Booker Prize and Barclaycard Mercury Prize awards as well as charity events for Help the Heroes and Unicef.