“I would urge buyers to research and check exactly who they are purchasing their corporate hospitality from” says Neil MacLaurin, Keith Prowse managing director.
“There are a number of opportunistic suppliers whose brochures are far removed from the reality on the day; this can result in disappointed hosts, guests, a wasted budget and reputational damage. Return on investment is important in every business transaction and we want to ensure that company’s spending money on hospitality get true value out of the activity by working solely with officially appointed suppliers.”
In a bid to share its expertise with the market, Keith Prowse has created an easy three-step guide to ascertaining the authenticity of hospitality packages for the coming season:
• Hospitality suppliers should only sell packages, including tickets, relating to events where they are officially appointed (or that have been sourced via the official retailers), and should make clients aware of the source of the tickets;
• Hospitality suppliers should not mis-sell and embellish their products; literature, photography and electronic media must accurately reflect the packages;
• Conversely, ‘official supplier’ status will be listed on the rights holder’s website and is an endorsement of quality and integrity.
•Contracts should include all components that make up part of a package and there should be no incremental service charges;
• Clearly defined terms and conditions of purchase should be in place;
• Cancellation policies should be made clear to clients at the point of purchase.
• Hospitality areas should be located within the official facilities sanctioned by the rights holder;
• Entertainment areas should be stipulated upon contract.
This year is set to be a record year of activities with sporting highlights including The Championships, Wimbledon, Aegon Championships, cricket at The Kia Oval and Edgbaston and cultural events including Henley Festival and Glyndebourne.
“Corporate hospitality is now firmly seen as part of the marketing mix,” says Neil MacLaurin, “we are urging clients to pay as much notice to their hospitality provider as they do when choosing an advertising agency. You wouldn’t let an advert go to print without ever seeing it, corporate hospitality is as much a reflection on your organisation and its brand integrity”.
Keith Prowse boasts more official appointments than any other supplier in the UK. The company has a forward thinking approach to the sector backed by a long standing heritage dating back over 200 years.