Members to benefit from industry research and consumer insights, starting with Indian Consumer Behaviour reportThe Pacific Asia Travel Association (PATA) is pleased to announce the renewal of its partnership with PhoCusWright, the leading global travel industry research authority. The affiliation will help deliver key research findings on the Asia Pacific travel marketplace.
Commenting on the announcement, PATA CEO Martin Craigs said: “PhoCusWright is a globally respected pioneer in travel industry research and consumer insights. Research is fundamental to PATA’s mission as a leading trade organization. The partnership therefore supports PATA’s commitment to educate its members and industry at large and continue its role as a thought leader in the region.”
As part of the partnership, PhoCusWright will offer Asia Pacific research highlights to PATA members.
PATA is also pleased to support a recently announced PhoCusWright special research project, Indian Consumer Behavior: Holidays and Travel Packages. The research study explores various factors that make holiday travel and packages so attractive to Indian consumers. The report identifies how travel and tourism companies can effectively tap this segment. The research reveals:
• Top domestic and international holiday destinations for Indian travellers
• Distribution channels used in holiday planning and purchasing
• The shifting influence of online and offline platforms and much more.
Chetan Kapoor, PhoCusWright’s Research Analyst, Asia Pacific, said: “Notwithstanding the rupee depreciation, the appetite for travel remains fairly resilient among Indians, especially across hotels and holidays segments. Moreover, travellers are increasingly getting comfortable with buying non-air segments online. Even devices and marketing channels such as mobiles, tablets and social media are converging and will play a seminal role in the holiday planning and booking process. There is an immense opportunity for suppliers, intermediaries and tourism boards to drive consumer engagement and inspire them through compelling content.”