M&CO “Christmas in July” press day Case Study on The Arch London

Dominique Gardiner, Senior Press Officer for M&CO, was given less than a months’ notice to arrange a “Christmas in July” press day. The press day was to showcase the company’s Christmas collection for fashion, children’s, men and home journalists bloggers and influencers. 

With the help of The Arch London, Dominique was able to arrange the Christmas in July press event at short notice. The Arch London invited Dominique for a site visit on the same afternoon she contacted them and they presented a variety of options for the event.

Dominique decided to hold the press event in the Martini Library at The Arch London due to its cosy ambiance and because it has lots of furniture which could be used for props. The Martini Library is a spacious lounge with plenty of space for a Christmas Tree, mannequins and rails to display products.

Dominique said: “Elizeu and Sharmilla on the events team at The Arch London were beyond helpful and even though I contacted Elizeu pretty much every day with new questions he answered them all quickly.”

Upon M&CO’s arrival at The Arch London on the day of the event, the hotel staff volunteered to help unload the van with all of M&CO’s products. The Martini Library was elegantly decorated in Christmas bunting, light up letters, candles, Christmas ornaments and signage along with a Christmas tree decorated in baubles and fairy lights with wrapped presents underneath.

The most unusual aspect of the day was that although the event was held in July, Head Chef Gary Durrant created a Festive Afternoon Tea especially for the event. Gary and his team created Christmas themed sandwiches and sweets for afternoon tea including Roast turkey and cranberry, Pigs in blankets and mini Chocolate Yule logs. Gary was able to source these ingredients despite not having them available in the kitchen during the summer.

“Nothing was too much trouble,” said Dominique. “The press were so complimentary about the venue and the staff and it really made the event a success. The service was outstanding and I would recommend The Arch London to everyone.

“The team at The Arch London were brilliant, the venue was perfect in terms of location and style and The Martini Library, where we held the press day, was perfect for our Christmas event.”

Who: M&CO “Christmas in July” press event at The Arch London.
Where: Martini Library at The Arch London.
Timing: 8:30am to 7pm

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