AIM Group: SIAARTI 2015 – combining social media and innovation to increase participation and sponsorship
Category: Agency case studies
Published: Thursday, 29 October 2015 16:00
Social media is a communications tool that is now required by audiences, which makes many associations still a little anxious of how to embark on this journey and manage the tools successfully.
SIAARTI (Italian Society of Intensive Care and Anaesthesiology) saw the opportunities offered by social media, but needed the guidance and expertise in order to make it strategic and successful, but mostly lasting far beyond the event itself and imprinting it in the way the association communicates for the future.
SIAARTI wanted to use it in order to increase interaction with participants, before, during and after the event, but also to create new opportunities for sponsors, reaching beyond the 2.350 participants at the congress and thus opening new fields for additional return-on-investment (ROI).
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