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Park Gstaad: Iconic Swiss hotel rebrands for Winter season

Park Gstaad exterior in the snow
Rebranded for the 2016/2017 winter season, ‘Park Gstaad’ - formerly ‘Grand Hotel Park’ - will be re-opening on 16 December 2016 with a new name and an entirely new concept for its signature restaurant.  
Showcasing the very best of Swiss hospitality, Park Gstaad was the first hotel in Gstaad, making it one of the region’s most authentic and best loved establishments. Locally referred to as ‘The Park’, the hotel is an integral part of the local community and is still independently owned today.

General Manager Daniel Zeigler said: “Park Gstaad is essentially a simplification of our old name and by being short and snappy it symbolises the fresh energy we're instilling into the hotel. We also wanted to reflect the hotel as it is known and loved by guests and locals.”  

Park Gstaad has also introduced an entirely new concept for its signature restaurant. Avenue Montagne will have a relaxed family feel and will serve Alpine cuisine. Created by Executive Chef Axel Rüdlin,menus will be lighter and more modern.  

Mr Ziegler continues: “Our new restaurant Avenue Montagne is all about introducing the best local produce with a farm to table concept. I suppose you can think of it as healthy comfort food.”  

Avenue Montagne will open for the first time in December and follows the success of Park Gstaad’s ‘food and fire’ Argentinian steakhouse, Chubut, which opened in December 2015.  

Park Gstaad is known as a prestigious holiday destination synonymous with stylish charm and discreet understated luxury. With an ethos rooted in authenticity and elegance along with an emphasis on state-of-the-art technology, the hotel is a shining example of traditional hospitality with a contemporary flair.

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