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Scotland welcomes the world at PCMA Convening Leaders 14

VisitScotland marked the launch of its Homecoming 2014 campaign to the global business tourism market yesterday at the Global Reception of PCMA’s Convening Leaders meeting. The country ‘Welcomes the World’ this year with the arrival of two major sporting events – the Commonwealth Games 2014 and the Ryder Cup 2014.

Homecoming 2014 will see an ambitious programme of events and festivals take place throughout the year. Celebrating the ancestry, food and drink, active and sporting, creative and natural aspects of Scottish culture, these celebrations will provide a stunning backdrop to any business events taking place in Scotland in 2014.

In addition to this the Ryder Cup, the third most widely watched sporting event in the world returns to the home of golf in front of an audience of over half a billion. The Commonwealth Games in Glasgow will also draw a global audience spanning every continent on the planet. Both are set to underline Scotland’s unrivalled capacity to host major meetings, conventions and events.

“2014 is a big year for Scotland and we’re delighted to be kicking it off here in Boston for PCMA’s Convening Leaders. The combination of Homecoming 2014, the arrival of the Commonwealth Games and the return of the Ryder Cup will showcase to the world the many reasons why event organisers choose Scotland,” comments Neil Brownlee, Head of the VisitScotland Business Tourism Unit. “Our world class hospitality, our warm welcome, our abundance of stunning venues, range of accommodation, the most beautiful landscapes in the world, and of course our passion for sport, especially golf.”

“We want to celebrate Scotland but we want the world to celebrate with us. Meetings and events are hugely important to our country and we want them to come to Scotland throughout this year and beyond,” concludes Brownlee. “For everyone at Convening Leaders, the message from VisitScotland in 2014 will be Haste ye back (hurry back)!”

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