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Festive Road appoints Senior Buyer-Side Leader

Festive Road, the travel and meetings engagement agency, has announced the appointment of Mia Andersson as a new associate. Ms Andersson will work with the client-side community on strategy and traveller engagement programmes and support Festive Road’s intermediary and supply-side client base with “inside the mind of the buyer” insights and perspectives.

She previously held the position of global business travel leader for global pharmaceutical company AstraZeneca and is a seasoned business travel buying professional who has led both supply & demand programmes. She started her career in the TMC sector and is based in Stockholm, Sweden.

Talking about the new addition, managing partner Caroline Strachan said:”Mia is an exceptional talent in travel management and we are delighted to welcome her to the Festive Road team. Our ability to service both suppliers and buyers with highly credible, creative and independent expertise is a unique offering. Great people make a great industry and Mia’s addition significantly enhances our depth of knowledge and breadth of network. This reinforces our central position in the business travel ecosystem and further fuels our incredible growth.”

Ms Andersson added:”Joining Festive Road is a great opportunity to work with people as passionate about travel management as I am. I look forward to working with the company’s expanding client base and sharing the experiences gained from leading an award-winning travel programme.”

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