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Agent engagement brings focus to HBAA’s activity and content for 2017

Louise Goalen
HBAA has strengthened agency member presence on its new-look Executive Committee with three further senior level agent members :  Erica Livermore of Prestige Hotel Reservations, Jayson Hodgkinson of Venue-Choice and Julie Shorrock of HTS are driving  new committees to reflect the business accommodation sector, international projects and agent engagement respectively.

In the second year of HBAA’s five year strategy, 2017 is the year of ‘Moving Forward’ and marks a milestone in the history of the association as it celebrates its 20th anniversary.

2017 Chairman Louise Goalen said:  “I’ve been working with current chairman Leigh Cowlishaw this year to ensure the continuity of all we’ve achieved in 2016 and to capitalise on the momentum of our successes whilst keeping an eye on our future objectives.  We’re delighted to have the HBAA’s leadership strengthened through the involvement of Erica, Jayson and Julie who are so readily wanting to share their experience, knowledge and business acumen to help us focus on the agency sector, and how we can best support these businesses as we move into our 20th year.”

Louisa Watson of Wyboston Lakes is the Venue Chair working alongside Louise to represent the interests of the 225 venue companies in membership and she commented  “There’s been a lot of hard work from everyone involved in all the committees this year and it’s great to see the succession planning and creation of new  executive roles to take us forward.  All of our venue members will benefit from having greater engagement with the agencies, and the opportunities their involvement creates.”

Other Executive Committee members include membership and sponsorship chair Ellie Martin of Goodwood, events chair Rebecca Shipley of Ashfield Meetings & Events, and Suzi Johnson of Capita Travel and Events who is now marketing chair.

Louise Goalen summed up: " The  committee brings together a wide range of industry knowledge and experience  right across the spectrum of membership together with talent, commitment, creativity and enthusiasm. I think we have a great combination to take the HBAA forward in 2017.

To provide further insight and sector-specific knowledge,  Alison Makosz of SilverDoor and Chris Gaines of QHotels are also Executive Committee members, and are supporting with all association activity.

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