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Annabel Ford joins Yellow Zebra Safaris as Marketing Manager    

Annabel Ford
Yellow Zebra Safaris, the luxury safari Africa and adventure specialists, has announced that Annabel Ford has joined the team as Marketing Manager.  
This appointment is part of Yellow Zebra Safaris continued growth and development and comes as the business nears the end of a phenomenally successful 2016, with sales up 42% on last year.

With exciting plans in place for 2017, including the launch of new safari experiences in Tanzania and Botswana that have never been done before; Annabel will bring a wealth of experience to support Yellow Zebra Safaris in their expansion plans and dominance in the safari market.  

Annabel has previously held marketing roles at leading tour operator Cox & Kings before joining the marketing team at The Ultimate Travel Company, driving retention and acquisition activity across the full marketing spectrum but with a focus on digital.  

Within Annabel’s new role at Yellow Zebra Safaris, she will be responsible for the company’s marketing strategy both on and offline, website development as the new site launches this month, brand awareness and promotional campaigns, as well as supporting Grifco with public relations.  

On this exciting appointment, Rory Walker, a co-founder of Yellow Zebra Safaris with Julian Carter-Manning, commented “We are thrilled to welcome Annabel to the team as the company continues to go from stength to strength. Her marketing expertise will provide a valuable tool to amplify the awareness of our brand and expertise in the safari sector, as we build on our market share”.  

Yellow Zebra Safaris is a luxury and adventure travel company specialising in ‘Safari Africa’. With four professional safari guides on the team and five members of staff who have run some of Africa’s most famous properties, Yellow Zebra Safaris has over one hundred years of bespoke travel experience across the continent, guaranteeing a level of knowledge to rival any African specialist worldwide.

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