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Perth Convention Bureau appoints new Senior Business Development Manager

Amy Hallam
The Perth Convention Bureau (PCB) has announced the appointment of Ms Amy Hallam in a new Senior Business Development Manager role which will focus on bidding and securing large scale international conferences for Perth and Western Australia.

PCB’s Chief Executive Officer, Paul Beeson, said: “Large international Association conferences deliver the highest yielding consumer of the visitor economy. These delegates spend over five times that of a leisure tourist, add to Western Australia's knowledge base and facilitate business development and connections worldwide.”

Reflecting on the importance of this market and expanded capacity, Paul said: “PCB had sought to recruit a senior business development executive with commensurate economic development skills and experience within the civic, state and federal government sectors.” He added: “Perth's large conference venue capacity had grown substantially in recent years, complementing the world class conference facilities of the Perth Convention and Exhibition Centre and Crown Perth.”

Appointed for a two year contract term, Ms Hallam will commence with PCB on Monday 5 December 2016. Reporting to PCB’s Director of Business Development, Gareth Martin, the new role has the specific task of lobbying international not-for-profit Associations and securing their high yielding events, in addition to high level engagement with industry, State and Local government.

Prior to her appointment to PCB, Ms Hallam worked with the City of Perth in Economic Development where she developed effective strategies, built partnerships and produced collateral for city promotion and investment attraction. She also managed the City's involvement in significant business events including the recent 18th International Conference & Exhibition on Liquefied Natural Gas (LNG18), one of the largest events ever held in Perth. Ms Hallam has travelled extensively throughout China and across Asia and has a cultural and geographical understanding of the greater region gained through independent travel. With cross-cultural communication skills and professional language fluency in Mandarin, she is passionate about strengthening international engagement for economic development outcomes. Paul Beeson said: “We look forward to Ms Hallam joining the PCB team and working together to secure major international business events for Perth, Western Australia.”

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