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ICHF Events appoints new Sponsorship Manager

ICHF Events has welcomed Kelly Metcalfe to its team to take up the newly created role of Sponsorship Manager. Kelly joins the head office team, taking responsibility for the company’s portfolio of events’ sponsors.

Kelly has worked in Event Management and sponsorship across a broad range of sectors from financial, retail and travel and leisure industries; developing high profile and successful sponsorship partnerships with some of the UK’s best-known brands including B&Q, Carnival UK and Old Mutual Wealth.

Of her new role, Kelly said: “The sponsorship opportunities and access to an active and engaged audience are vast. Cake and creative craft businesses can take the opportunity to talk to audiences through ICHF Events’ substantial social following of over 150,000 and an online presence of over 280,000 people monthly as well as plenty of face to face communication opportunities at its many high quality events.”

Simon Burns, Managing Director, said: “This is an exciting time for ICHF Events and I am delighted to welcome Kelly to our team. The craft and cake sector is experiencing continued and sustained growth and ICHF Events is perfectly placed to meet the demand. We are passionate about delivering engaging shows for hobbycrafters, cake artists and bakers. ICHF Events offers sponsors some really unique investment opportunities and Kelly will be helping us to expand on this.”

With 40 years’ experience and over 250,000 visitors attending more than 25 events annually, ICHF shows span the Uk, including indoor shows in London, Birmingham, Glasgow, Manchester and Exeter as well as outdoor summer shows in Tonbridge and Henley-on-Thames. The company has plans to increase its calendar of events with shows scheduled for next year in new cities including Belfast and Harrogate.

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