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Annette Gregg joins AlliedPRA, Inc. as new Vice President, West

Annette Gregg
AlliedPRA, Inc., a leader in the meetings and events industry, announces Annette Gregg, CMP, CMM, MBA has been named Vice President, West, overseeing the AlliedPRA Los Angeles, Orange County, Palm Springs and San Diego locations, effective immediately, according to Tony Lorenz, CMM, Chief Executive Officer. As part of the senior management team, Gregg will help drive the strategic direction of the company.

Gregg brings to AlliedPRA a strong background as an executive across many facets of the global meetings and events industry. Subsequent to her role as Vice President Conference Experiences for LPL Financial, Gregg started a consulting practice providing training, development and other strategic services to help companies improve the client experience, increase team effectiveness and elevate diversity in the workplace.  

Gregg has held several sales, marketing and operations positions in the hospitality and events industries, including management positions with convention and visitors bureaus in both Northern and Southern California, event management firms and a convention center. In addition, she passionately teaches at the university level and regularly presents keynote sessions and seminars globally on a wide-range of topics, from diversity programming to contract negotiations to personal development. Gregg serves Meeting Professionals International as a member of its Board of Directors.  

“Annette is a highly-respected and engaging team leader with a successful career in various roles of the meetings and events industry,” shared Lorenz. “She appreciates and drives innovation every day and is a perfect fit for our organization. We look forward to near-term growth in these key destinations and our business overall thanks in large part to her leadership.”  

“AlliedPRA has a long track record of leadership and success, with tremendous opportunity in the marketplace. I look forward to utilizing my experience with this industry-leading, forward-thinking company,” added Gregg. “No other DMC can offer the innovation, stability and longevity of AlliedPRA. That said, change is imminent and AlliedPRA is the ideal platform to lead its sector of the industry in the years ahead.” 

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