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Heidi A. Voorhee
bXb Online, LLC, creator of – Best of Business, has announced that its Board of Directors has appointed Heidi A. Voorhees as Chief Executive Officer effective January 25, 2016. Voorhees was also elected to the Board of Directors of bXb Online, effective February 28, 2016.

Tony Lorenz, Co-Founder and CEO will continue to serve as a primary shareholder, member of the Executive Committee of the bXb Board, and Strategic Advisor to the company as he takes the role of CEO of industry-leading firm, AlliedPRA.

Lorenz, stated, “Heidi is a highly respected association executive. We met during my time at Freeman years ago, and I have been trying to identify a way to work closely with her ever since. Heidi had an advisory role at the launch of, and was instrumental in ensuring that we designed the platform to meet the needs of the association market and, most importantly, the members and customers whom associations serve. She fully understands the strengths and challenges increasingly faced by associations, in the area of content especially. She is smart, disciplined, motivating, and about to make an extraordinary impact on the business we have carefully crafted over these last few years. I am so proud to have her take the helm at, as I move into my next adventure in the industry in which I have spent my entire career.“

Lorenz continued, “Today’s pace of change is exponential. Associations are navigating disruptive markets, and’s role in their digital transformation has never been more important. Our next CEO needs to thrive in a highly dynamic environment, accelerate what is working very well for, and address head-on what needs to change. Heidi will translate our vision into world-class execution at speed and scale, bringing together our team and our partners to do so. She is exactly what needs as we enter our next chapter, which I am confident will be even more impactful and exciting than our last.”

Voorhees began her professional career at SmithBucklin, the world’s largest association management firm, moving into increasingly responsible executive positions in associations, culminating in her role as VP, Strategic Initiatives at Institute of Food Technologists. Heidi then spent two years as SVP of industry leading solutions provider, Experient, where she held a wide range of responsibilities in the strategic direction and management of Experient’s most significant client relationships.

“I joined because I want to be a part of a company where I believe the possibilities are limitless. The vision, product, and team here are in some ways without peer. There is a next chapter to write in this incredible story underway and I am here to help write it,” said Heidi Voorhees.

“I have been watching Tony and his team pioneer a big idea into a market that is tough to penetrate. The opportunity ahead for is enormous, and the ability to lead this organization is incredibly exhilarating. At a time when our industry is on the cusp of more disruption than we’ve ever encountered before, I couldn’t be more confident in my ability to lead this important discussion underway.”

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