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Confusion over new EU data protection law

Simon Clayton says fines are unlikely and offers a free Reftech guide
GDPR: by now, you will know that it is General Data Protection Regulation and when it will be enforceable May 25), but do you actually know exactly what you have to do? You are not alone - there are thousands of companies and millions of people who still don’t know exactly what they need to do either, and there’s good reason for that.


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Hosted buyers…who needs ‘em?

John Fisher questions their value
New Year? New fiscal? New opportunities? And what better opportunities could there be for new sales growth than attending an industry exhibition in 2018!
But there are rumblings amongst professional attendees that the ‘hosted-buyer model’ may be creaking a little. At a recent industry gathering, actual buyers - not exhibitors - were asked if they were happy with the exhibition format, where they have to commit to 8-10 ‘meetings’ per day in return for free travel and accommodation.


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FerrariLand Bake-off satisfied every taste

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Hotel Republic steered an effective and fun event
Kai Schomann likes to throw a party and he always makes sure his guests have good food and good company, with a high level of entertainment. He also knows that an unusual venue adds to the fun. And last, but certainly not least, he never loses sight of the fact that he is serving a client, so the planning and the effort have to achieve the event’s objective. It focuses attention on what his client has to offer to the MICE sector.


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Barcodes outperform facial recognition

Simon Clayton tells how even Apple’s demo failed
The Apple iPhone X launch has brought facial recognition into the news and so, of course, we need to look at its impact on the events industry. ‘Facial recognition is going to take the events world by storm and the humble barcode will soon be relegated to the past’. At least, that’s what the people selling it are claiming.


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Theresa May speech remembered for the wrong reasons

Four things John Fisher would have done differently
What a disaster! This month’s UK Tory Party conference was an excellent example of how NOT to manage the client’s brand effectively with an event. All clients whinge about the costs of an excellent conference producer and back-up team. Many do not even have one…’someone from marketing can do it’. But when it goes wrong, it can go spectacularly wrong.


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Augmented Reality brings no benefits

AR doesn’t pass the ‘cost v. usefulness’ test, says Simon Clayton
Augmented and Virtual Reality (AR and VR) are the latest shiny tech innovations to hit the events press, so, as usual, I thought I should dispel the myths and fallacies.
I've grouped AR and VR together because they will soon be referred to as one entity; Augmented Reality (the layering of information or images over the real world) and Virtual Reality (completely fabricated worlds) will merge to be one technique.


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Technology should simplify things

But Simon Clayton finds it often makes things more difficultWe like tech, we like gadgets and we have come to expect that as technology marches on, our everyday items will include more tech features, have more functionality and be able to do even more whizzy things for us that will make our lives easier.

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Brexit casts its shadow over UK event planning

John Fisher sees many disadvantages with no benefits
Brexit, UK’s exit from the EU, will have significant impact on the budgets of the remaining 27. In broad terms, they will now have to find on average 4% more in contributions to make the books balance, because the UK is a net contributor.
Bureaucrats in Brussels are making light of the current discussions, saying they have much more pressing issues, such as the security of the Southern Mediterranean borders, sluggish economic growth and widespread youth unemployment.


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Delegate Data breaches can cripple a company

Simon Clayton says they prove how valuable the data can be
How often do you hear people say: “If it seems too good to be true, then it most probably is…”?
This saying came to mind when we found out that some companies are purporting to sell delegate information from specific events. Emails from a third party company are issued to exhibitors and non-exhibitors alike and claim that they are selling delegate or visitor data from XYZ event.


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Planners – be architects!!

Learning, networking and motivation are your materials, says John Fisher
Have you ever come across the term ‘meeting architecture’? Experienced conference producers will say they have been doing it for years - constructing the content of meetings in such a way as to get the best audience impact.


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Is some high-tech solving problems that are not there?

Or will its use soon become very valuable?
The Consumer Electronics Show (CES) in Las Vegas prompted a whole range of reactions from the press – ranging from the ‘wow’ to the fairly sarcastic. One article highlighted the array of technology created ‘to solve a problem that just isn’t there’.


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The world where meetings and travel collide

David Chapple portfolio director of the Business Travel Show

In recent years, the convergence between meetings and travel has been somewhat of a hot topic with reports that an increasing proportion of business travel buyers are now responsible for meetings spend and vice versa.
Since 2010, the Business Travel Show has surveyed business travel buyers to monitor, among other things, this specific trend. In 2010, the number of travel buyers also responsible for group travel and meetings was roughly 50/50. Last year, however, this number shot up to 63 per cent.


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US judges’ decision will prolong the agony

Dire results for the US MICE sector

Trump"s latest bull-in-a-china shop approach to 'fixing things' demonstrates perfectly the law of unintended consequences. Restricting access into the USA of all non-visa’d nationals from specific countries is a bit daft to say the least. All Scotsmen do not eat porridge. All Italian men do not send their washing home to Mama. All Muslims are not terrorists.

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President Trump has given organisers an extra headache

Sydney Paulden says more clarity is required about entry into the USA

A few years ago I led a group of UK delegates to an event at the Amfora Hotel on the beautiful Croatian island of Hvar. When we had cleared immigration at Split Airport I found that we were one delegate short. I found that she was being held by immigration because, unknown to me, she was travelling on a Belarus passport and so required a special visa

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May 25th is a key date in data handling

Simon Clayton explains its importance to event organisers

The EU’s new data protection regime - the General Data Protection Regulation (GDPR) - will come into force in May 2018, when it will make EU data protection rules a lot stricter.
While the future of data protection law after the UK fully leaves the EU is as yet unknown, the fact remains that the exit is still many years away. In the meantime, the UK’s Information Commissioner has confirmed that the UK will go ahead with implementing GDPR into our own national regulations regardless of the Brexit vote.


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Hacking a fridge…

Simon Clayton warns it might not be so funny

The internet of things (IoT) has suffered some bad press of late due to the current lack of any security standards. Robert Graham, CEO of Errata Security, recently documented his experience setting up a $55 JideTech security camera at home. According to Graham's series of Twitter posts, his camera was taken over by the Mirai botnet and compromised in just 98 seconds.

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New Year resolutions for event managers

John Fisher shows how to save money and keep your cool

It’s the time of year when hope springs eternal and everyone vows to do things better, quicker and more interestingly than in previous years. So here are my New Year’s event resolutions for 2017.

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No, you don’t have Big Data!

And don't look for meaning in meaningless data, advises Simon Clayton

Big Data: it's a great term, but it's being bandied about our industry like sweets at a kids' party. It's everywhere at the moment. I've been to several conferences and I read the industry press and you can't move for references to it.
But I can state categorically that no-one in the events industry has Big Data. There, I've said it. Every one of the people discussing the use of Big Data within our industry is peddling a misconception. Big Data does not exist in the events industry.


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Where ignorance is not bliss

Poor planning makes perfect events unachievable

Professional organisers like to get all their ducks in a row before they commit themselves to any event. There is nothing worse in event-planning than organising as you go along and hoping for the best. Unfortunately, the perception by internal non-specialists that ‘events are easy’ does not promote clear thinking and good planning.

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How to grow a business

Emma Cartmell, CEO, CHS Group

Emma Cartmell, CEO, CHS Group

Many of us in this sector are business owners and I’m pretty sure that I’ve read that we have far more entrepreneurs than most industries. But whilst starting a business is hard, growing a business is, in my opinion far harder, so I am very keen to learn from others who have done it successfully.

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