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Imagine a world without MICE media

How would the PR companies survive?

There have been reports that PR companies solicit new clients in the MICE sector by saying that they can slash promotion budgets. With free editorial coverage, they point out, there is no need for clients to spend money on advertising.
Surely that paves the road to oblivion.
If advertising declines and the media go out of business, then the promotion options disappear.

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