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One event, 50 RFQs

Should something be done about it? And if so, what?

Requests for quotations for events are a cause for concern. Hotel groups, individual hotel managements, convention bureaux and conference centres have noticed a decline in the rate of conversions.

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No business like MICE business

Buyers need highly selective information

ITCM has assisted many destinations and venues to launch into the MICE markets over the 25 years since its inception in October 1988. We can look back and recall when present-day successes were just a germ of an idea.
One thread common to many of these assignments has been the false assumptions made by the newcomers to this sector. There’s no business like MICE business and it cannot be confused with holiday travel.


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Imagine a world without MICE media

How would the PR companies survive?

There have been reports that PR companies solicit new clients in the MICE sector by saying that they can slash promotion budgets. With free editorial coverage, they point out, there is no need for clients to spend money on advertising.
Surely that paves the road to oblivion.
If advertising declines and the media go out of business, then the promotion options disappear.


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