User statistics are remarkably stablePrinted magazines and online newsletters have a circulation. They have lists of addresses to which they send their publications regularly.
Does ITCM Website have a circulation?
Well, not in the same sense, because ITCM is open to anyone in the world to access it though their online connection.
However, ITCM has remarkably detailed statistics on the numbers of users, their countries of origin and other valuable information. Study of all this can provide a picture of the website’s audience. The statistics can indicate that people are regularly tapping into the website and are, therefore, equivalent to a requested circulation.
Mapp2link gives users a ‘push’ towards valued contactsIt is widely believed that people attend conferences as much to network with the other delegates as to hear the presentations. It is often found that a higher percentage of acceptances can be achieved by listing who else will be in the audience in addition to the speakers on the platform.
I was therefore keen to listen to Cormac Corrigan when I met him at EIBTM 2013 in Barcelona last month. He is the CEO of Mapp2link. He has introduced the Mapp2link app to take networking to another level.
How can we get more accurate global statistics?eIn 1989, I read in a national newspaper that it was estimated that in the UK about £250m a year was spent on conferences and meetings. This sum seemed pathetically understated to me, but how could I determine its real value?
I dug around and, for example, received information from the major airlines on how much was spent with them by business groups. From major hotel chains I got an idea of how much group events contributed to their revenue and I sent a questionnaire to the readers of ITCM and asked how much their companies spent on MICE events each year.
Should delegates expect more than a series of presentations?Should delegates to meetings be treated more like incentive award winners? The current distinction is that incentive organisers aim to deliver an unforgettable experience, whereas meetings hosts ply delegates with information. Yet, people are beginning to claim, the whole trend of education today is towards providing students with experiences that drive knowledge home and stimulate interest and therefore memory, rather than the old-fashioned approach of simply feeding data to students.
Buyers need highly selective informationITCM has assisted many destinations and venues to launch into the MICE markets over the 25 years since its inception in October 1988. We can look back and recall when present-day successes were just a germ of an idea.
One thread common to many of these assignments has been the false assumptions made by the newcomers to this sector. There’s no business like MICE business and it cannot be confused with holiday travel.
How would the PR companies survive?There have been reports that PR companies solicit new clients in the MICE sector by saying that they can slash promotion budgets. With free editorial coverage, they point out, there is no need for clients to spend money on advertising.
Surely that paves the road to oblivion.
If advertising declines and the media go out of business, then the promotion options disappear.