This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.

Imagine a world without MICE media

How would the PR companies survive?

There have been reports that PR companies solicit new clients in the MICE sector by saying that they can slash promotion budgets. With free editorial coverage, they point out, there is no need for clients to spend money on advertising.
Surely that paves the road to oblivion.
If advertising declines and the media go out of business, then the promotion options disappear.


Continue reading
29857 Hits
0 Comments

Popular Posts

Sydney Paulden
09 October 2013
My mobile rang and I reached into my pocket with difficulty to answer it. ‘Sydney’, said my acc...
132715 Hits
Sydney Paulden
24 October 2013
There is always an exception to the rule. The world continues to complain about sluggish economi...
73772 Hits
Sydney Paulden
25 November 2013
Should something be done about it? And if so, what? Requests for quotations for events are ...
48772 Hits
Sydney Paulden
09 December 2013
How can we get more accurate global statistics?e In 1989, I read in a national newspaper ...
42402 Hits