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Be responsible for event registration security

What to check with your technical team

More major companies have recently fallen foul to security breaches. Some have seen the direst of consequences, with the Ashley Madison hack even leading to suicides. Every sector must look at how it protects the data of its customers – and this certainly applies to the events industry.
An increasing number of conferences have websites where the delegates sign in, pay to attend, and book sessions – but is their information securely protected?
Some of the onus is on the people registering for these websites to choose secure passwords and this is one place where size DOES matter.


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Bells and whistles can’t mask poor material

Content is the most important factor for delegates

I’ve attended a lot of presentations at events over the years and it seems to me that the definition of a presentation is increasingly getting lost somewhere along the way.
The dictionary says a presentation is a ‘speech or talk in which a new product, idea or piece of work is shown and explained to an audience’, but I’m seeing an increasing number of presentations that have a brief introduction followed by the speaker telling the audience to get into groups to discuss the topic.


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State your budget and save time

.. and events will benefit, says John Fisher, Director, FMI Group

When you walk into a shop, with the intention of buying something, you generally have a pretty good idea of how much cash you have in your pocket or what you might expect to pay for the item you are seeking. The only decision then is whether to pay slightly more for slightly better quality. It’s called consumer choice.
So, why is it that when you buy corporate services such as events and travel the buyer almost always says the budget is secret?


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Are the questions essential?

Simon Clayton offers a brief guide to registration

There have been many articles written about successful registration strategies. The majority tend to have a hidden agenda relating to the author’s own services or products, whilst the rest follow whichever trend is on topic that particular week.
This article falls into neither of those camps. When it comes to registration, success is relatively easy to achieve if you apply common sense and stick to the obvious necessities.


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Are hosted buyers the answer?

Do compulsory appointments spoil the show?

So, you’ve got your hosted buyer status sorted, flights organised, dinner with a prestigious hotel group and promises of champagne receptions for several hours on the trot. Then comes the tricky bit…what to do about those troublesome timed appointments?
If you’ve ever been speed-dating, you will soon get the idea. The deal is that you have to see everyone, even the ones you think you would never in a million years be interested in.


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Make event apps a necessity not a novelty

Apps will only be used if they bring obvious benefits

Google recently confirmed that in ten countries, including the US and Japan, more searches take place on mobile devices than on computers.
Couple that with research from Nielsen’s latest Smartphone App Report, which explained that adult smartphone users were spending an average of more than 43 hours each month accessing content via applications, and it’s easy to see why the events industry is trying to utilise the power of the mobile and, with it, apps.


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Is hospitality worth the trouble?

John Fisher, Director, FMI Group, asks incisive questions

After a recent seminar I conducted for event organisers about the UK Bribery Act…emphasising the point that hospitality was not illegal and that the Ministry of Justice was really not interested in who you may take to Wimbledon this year… one delegate from the pharmaceutical industry asked if it was okay, then, to still put chocolates on the pillows of cardiac specialists as a gift from the organisers. My reply was that if a heart surgeon was really going to be ‘unduly influenced’ by chocolates on his pillow, it’s probably time to look for another medic.

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When no show is a good show

Expensive extras can dilute the message

Once the venue is sorted, many conference organisers plunge headlong into ‘The Show’. But we know that deciding what to say can be problematic.
If the delegates are employees, there are sensitivities regarding who is delivering the message, how it should be said and what baggage they carry as internal speakers.
Add in that most finance or IT directors are not specifically employed for their sparkling charisma or ability to project a message and you begin to appreciate the complexities of mass human communication.


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Aerial drones are seen at more events

Make sure you know the rules, advises Simon Clayton

Radio-controlled aircraft aren’t a new thing by any means, but, lately, drones seem to have captured the public interest like nothing we’ve seen before in this field. Such is the explosion of interest that the UK’s first consumer drone event, UK Drone Show 2015, is being held at the NEC in Birmingham in December 2015.
Some of this interest in the latest selection of drones stems from their advanced electronics. They are gyro-stabilised, which means they aren’t as hard to fly – but don’t get me wrong; that doesn’t mean they are easy to fly either.


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Low-cost spherical photography is a benefit

Meeting room at the Brooklands Hotel - Spherical Image - RICOH THETA

See this example of a hotel meeting room

There is nothing new about panoramic imagery to capture 360-deg images, but before digital photography it was difficult to view the images. Now, with the technology is more practical and easier to use.
Thanks to digital photography, a panorama can be created using nearly every digital camera and smartphone and the results can be shared easily online and on most smart devices. The technology is now so readily available that it has moved into the mainstream, with even small businesses adopting the trend.


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What makes a destination attractive?

image

The award-winning 3D film of Jerusalem helps to provide an answer

Everyone engaged in the global travel sector is asked by acquaintances ‘Which is the best trip you have ever made?’
That is an impossible question to answer, of course, without defining the word ‘best’. Was it a canoe trip on the Zambezi close to the edge of the Victoria Falls? Was it a day with a group in Disney’s Magic Kingdom? Was it attending a ball in Vienna?
If the question relates to a choice of destination for an incentive group, then there are entirely different criteria. What is the age range of the award winners? Does the host company prefer some kind of connection with its core business? How important is the overall cost? What about flight connections? And so on . .


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5 essentials for 2015

Concentrate on the basics and not the fluff

There have been numerous predictions over the past couple of months announcing the trends that should be adopted in 2015. They are, of course, as usual, ‘going to transform the industry’ and ‘not paying attention to them will be costly’. But, these dramatics aside, what I would actually like to see this year, is everyone, instead, getting the basics right.

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More optimism in the MICE sector

Incentives are back in fashion

ITCM is in touch daily with scores of MICE correspondents around the globe. We are very pleased to report that we are receiving more and more notices stating that MICE business is on the up.
In addition to news material, we welcome enquiries from event organisers asking if we can be of assistance in bringing them up-to-date on specific destinations or venues that they are considering. These enquiries, too, are on the increase.


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Make use of conference content after the event

It brings multiple benefits

When it comes to conference content, I think that the majority of organisers are missing a trick by not curating, or managing, their digital assets post-presentation.
By using simple technologies such as Keynote or PowerPoint, conference content can be transformed into video resources that, once published online, can help to build a bigger audience base for next year.
If a conference delivers compelling content, why would an organiser not wish to utilise it? The answer is simple – the age-old fear of giving everything away for nothing. Fortunately, today the world is different and it doesn’t necessarily mean losing revenue.


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Meet with anyone from anywhere

Simon Clayton wonders if Facebook will change the format of future meetings

Discussions about virtual meetings seem to be on the increase again. Unfortunately some people seem to think it’s all new: in fact, virtual meetings have been around for years, although the technology used to be called teleconferencing. In that guise, it involved groups of people gathering in specially equipped rooms. They would be able to see and hear each other and it was fine as far as it went, but it never really took off.

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Ebola can be a threat to international gatherings

Ebola precautionary measures

Behaviour protocol should be established for the future

The world has great sympathy for so many people in parts of West Africa who have lost family members to the dreadful ebola epidemic. No one can fail to appreciate how appalling it must be to live in an affected area and to see the fever spread around you.
It has at last become a priority for nations outside the affected areas to provide assistance as rapidly as possible – and, at the same time, to do everything possible to protect their own nations from its spread.


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When the show goes on . .

. . . the destination is on show

Organisers of large events, with several hundred delegates up to many thousands, don’t just choose a venue. They choose a destination.
Large numbers of senior people from many countries, with lots of disposable income, will not only participate in sessions in a venue, but will be seeking alternative places to eat and drink, tourist sights to visit, attractions to take in on a leisure activity.


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MICE on the move

Business is arriving – but from different sources

There is a definite sense that the MICE sector is showing signs of recovery. At present it is mainly in terms of enquiries for events, but there have been some notably big pieces of business. The interesting pointer is that recent big contracts, especially for incentives, have come from the emerging markets.
The outstanding source is China and there is also lots of new potential in countries such as India, Russia, Brazil, Indonesia and Korea.


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Association meetings are still on the up

Paris and Madrid overtake Vienna

ICCA (International Congress & Convention Association) has released its statistics for meetings held in 2013. They show continued growth in spite of the years of recession. As many as 11,685 regularly occurring association events which rotate between at least three countries were identified as having taken place during 2013. This was 535 more than the previous year.

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