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What makes a destination attractive?

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The award-winning 3D film of Jerusalem helps to provide an answer

Everyone engaged in the global travel sector is asked by acquaintances ‘Which is the best trip you have ever made?’
That is an impossible question to answer, of course, without defining the word ‘best’. Was it a canoe trip on the Zambezi close to the edge of the Victoria Falls? Was it a day with a group in Disney’s Magic Kingdom? Was it attending a ball in Vienna?
If the question relates to a choice of destination for an incentive group, then there are entirely different criteria. What is the age range of the award winners? Does the host company prefer some kind of connection with its core business? How important is the overall cost? What about flight connections? And so on . .


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