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Make use of conference content after the event

It brings multiple benefits

When it comes to conference content, I think that the majority of organisers are missing a trick by not curating, or managing, their digital assets post-presentation.
By using simple technologies such as Keynote or PowerPoint, conference content can be transformed into video resources that, once published online, can help to build a bigger audience base for next year.
If a conference delivers compelling content, why would an organiser not wish to utilise it? The answer is simple – the age-old fear of giving everything away for nothing. Fortunately, today the world is different and it doesn’t necessarily mean losing revenue.


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When the show goes on . .

. . . the destination is on show

Organisers of large events, with several hundred delegates up to many thousands, don’t just choose a venue. They choose a destination.
Large numbers of senior people from many countries, with lots of disposable income, will not only participate in sessions in a venue, but will be seeking alternative places to eat and drink, tourist sights to visit, attractions to take in on a leisure activity.


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