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The gender issue in meetings management

Why is the event sector different?

Women in positions of power seem to be making the news these days. UK Prime Minister May, Bundeskanzlerin Merkel, Scottish First Minister Sturgeon, US presidential candidate Clinton, MD of the IMF Lagarde…and so it goes on.
But in the events industry, even though there are many more women running events than men, there are not many females running event companies. Why should this be so?


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EU Referendum – what’s best for MICE?

Exit would bring us more, not less, bureaucracy

UK event managers, in or out of Europe?
If you have been in the UK for the past few months or work there permanently you will be aware that the UK is about to vote in a national referendum. The question being asked is a simple one: Should the United Kingdom remain a member or leave the European Union?


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Assess your tech supplier

Not only equipment has to be fail-safe

The Internet of things (IoT) has received some bad press recently when the company behind Revolv announced that they are withdrawing all support for the product. Revolv is a little device that sits in your home and allows you to control lighting, heating and other home functions remotely via an app on a mobile device. The company behind it announced a while ago that they would be halting manufacture, but only now have they completely withdrawn support. Without that support it simply stops working – rendering it ‘as useful as a tub of humus’ according to one disgruntled user.

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MICE business needs peace

Destinations can suffer overnight

We have to face the fact that in many countries of the world terrorism is not only disrupting tourism but is actually targeting the tourist industry. One serious incident can ruin tourism business overnight.
Naturally, MICE events are very sensitive to any prospect of danger. Organisers are not going to risk wasting investment in preparation for an event that may have to be cancelled. Companies, of course, are not going to choose a risky destination as a venue for hosting the cream of their workforce or clients. ‘Safety’ is now a box that has to be ticked whenever a destination is being considered.


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Allow enough time to prepare . .

. . to ensure a happy audience

It’s easy to criticise an event for spelling mistakes on the screen or for an inaccurate delegate badge, but when your event is under way no-one stops to think about all the trials and tribulations endured to avoid those errors.
Sometimes the professional organiser gets a bigger kick out of rescuing an event from disaster than from the perfect execution of a well-trodden, regular event with no surprises. But how long should you spend putting an event together and is there such a thing as having too much or too little event preparation time?


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Why did BVEP publicly discourage UK Events Week?

Isn’t it supposed to encourage MICE initiatives?

ITCM was surprised to receive a release from Michael Hirst, Chair of The Business Visits & Events Partnership (BVEP) distancing that body from UK Events Week, an initiative announced by Mash Media to coincide with their show, Confex 2016, 29th February to 4th March. .

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Event management is a team game

Low-cost procurement might be dangerous

When we ask for advice we are usually looking for an accomplice. In other words, if we are putting together a complex event we often have a number of go-to suppliers who we know can do the job and also deliver it the way we want it. They may not be the cheapest or the most fashionable or have beautiful offices but we have been working together for a long time and we understand each other…mostly.

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Should we be using virtual reality in the events industry?

Or is it still at the gimmick stage?

Last month the Marriott hotel chain introduced its new ‘VRoom Service’, offering guests room-service delivery of a virtual reality kit comprising a Samsung Gear VR headset, smartphone and a pair of headphones.
The devices are preloaded with three different 360-degree 3D ‘virtual visits’ and take guests to an ice cream shop in Rwanda, the Andes Mountains in Chile and the streets of Beijing. The two-minute ‘VR Postcards’ videos feature real travellers who share their stories about how much they value exploring other countries, cultures and experiences.


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Be responsible for event registration security

What to check with your technical team

More major companies have recently fallen foul to security breaches. Some have seen the direst of consequences, with the Ashley Madison hack even leading to suicides. Every sector must look at how it protects the data of its customers – and this certainly applies to the events industry.
An increasing number of conferences have websites where the delegates sign in, pay to attend, and book sessions – but is their information securely protected?
Some of the onus is on the people registering for these websites to choose secure passwords and this is one place where size DOES matter.


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State your budget and save time

.. and events will benefit, says John Fisher, Director, FMI Group

When you walk into a shop, with the intention of buying something, you generally have a pretty good idea of how much cash you have in your pocket or what you might expect to pay for the item you are seeking. The only decision then is whether to pay slightly more for slightly better quality. It’s called consumer choice.
So, why is it that when you buy corporate services such as events and travel the buyer almost always says the budget is secret?


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Are the questions essential?

Simon Clayton offers a brief guide to registration

There have been many articles written about successful registration strategies. The majority tend to have a hidden agenda relating to the author’s own services or products, whilst the rest follow whichever trend is on topic that particular week.
This article falls into neither of those camps. When it comes to registration, success is relatively easy to achieve if you apply common sense and stick to the obvious necessities.


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Are hosted buyers the answer?

Do compulsory appointments spoil the show?

So, you’ve got your hosted buyer status sorted, flights organised, dinner with a prestigious hotel group and promises of champagne receptions for several hours on the trot. Then comes the tricky bit…what to do about those troublesome timed appointments?
If you’ve ever been speed-dating, you will soon get the idea. The deal is that you have to see everyone, even the ones you think you would never in a million years be interested in.


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Make event apps a necessity not a novelty

Apps will only be used if they bring obvious benefits

Google recently confirmed that in ten countries, including the US and Japan, more searches take place on mobile devices than on computers.
Couple that with research from Nielsen’s latest Smartphone App Report, which explained that adult smartphone users were spending an average of more than 43 hours each month accessing content via applications, and it’s easy to see why the events industry is trying to utilise the power of the mobile and, with it, apps.


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Is hospitality worth the trouble?

John Fisher, Director, FMI Group, asks incisive questions

After a recent seminar I conducted for event organisers about the UK Bribery Act…emphasising the point that hospitality was not illegal and that the Ministry of Justice was really not interested in who you may take to Wimbledon this year… one delegate from the pharmaceutical industry asked if it was okay, then, to still put chocolates on the pillows of cardiac specialists as a gift from the organisers. My reply was that if a heart surgeon was really going to be ‘unduly influenced’ by chocolates on his pillow, it’s probably time to look for another medic.

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When no show is a good show

Expensive extras can dilute the message

Once the venue is sorted, many conference organisers plunge headlong into ‘The Show’. But we know that deciding what to say can be problematic.
If the delegates are employees, there are sensitivities regarding who is delivering the message, how it should be said and what baggage they carry as internal speakers.
Add in that most finance or IT directors are not specifically employed for their sparkling charisma or ability to project a message and you begin to appreciate the complexities of mass human communication.


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Aerial drones are seen at more events

Make sure you know the rules, advises Simon Clayton

Radio-controlled aircraft aren’t a new thing by any means, but, lately, drones seem to have captured the public interest like nothing we’ve seen before in this field. Such is the explosion of interest that the UK’s first consumer drone event, UK Drone Show 2015, is being held at the NEC in Birmingham in December 2015.
Some of this interest in the latest selection of drones stems from their advanced electronics. They are gyro-stabilised, which means they aren’t as hard to fly – but don’t get me wrong; that doesn’t mean they are easy to fly either.


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Low-cost spherical photography is a benefit

Meeting room at the Brooklands Hotel - Spherical Image - RICOH THETA

See this example of a hotel meeting room

There is nothing new about panoramic imagery to capture 360-deg images, but before digital photography it was difficult to view the images. Now, with the technology is more practical and easier to use.
Thanks to digital photography, a panorama can be created using nearly every digital camera and smartphone and the results can be shared easily online and on most smart devices. The technology is now so readily available that it has moved into the mainstream, with even small businesses adopting the trend.


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What makes a destination attractive?

image

The award-winning 3D film of Jerusalem helps to provide an answer

Everyone engaged in the global travel sector is asked by acquaintances ‘Which is the best trip you have ever made?’
That is an impossible question to answer, of course, without defining the word ‘best’. Was it a canoe trip on the Zambezi close to the edge of the Victoria Falls? Was it a day with a group in Disney’s Magic Kingdom? Was it attending a ball in Vienna?
If the question relates to a choice of destination for an incentive group, then there are entirely different criteria. What is the age range of the award winners? Does the host company prefer some kind of connection with its core business? How important is the overall cost? What about flight connections? And so on . .


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5 essentials for 2015

Concentrate on the basics and not the fluff

There have been numerous predictions over the past couple of months announcing the trends that should be adopted in 2015. They are, of course, as usual, ‘going to transform the industry’ and ‘not paying attention to them will be costly’. But, these dramatics aside, what I would actually like to see this year, is everyone, instead, getting the basics right.

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More optimism in the MICE sector

Incentives are back in fashion

ITCM is in touch daily with scores of MICE correspondents around the globe. We are very pleased to report that we are receiving more and more notices stating that MICE business is on the up.
In addition to news material, we welcome enquiries from event organisers asking if we can be of assistance in bringing them up-to-date on specific destinations or venues that they are considering. These enquiries, too, are on the increase.


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