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Free advice on data protection

Answers to important questions for event organisers

Data is the key to the success of events. Every event generates a mountain of data ranging from contact details to dietary requirements to sponsor leads. As the event approaches, that data is typically shared across a variety of participants, from exhibitors to advertisers to hotels. This data can also move across international borders. Put simply, a lot of information moves around a lot of different people in a lot of different countries.

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Don’t believe the hype!

A very successful low-tech conference – on technology!

In our industry, we seem to be constantly told that keeping abreast of technology is essential; our industry conferences would seem antiquated without the obligatory technology streams. But who’s telling us that it’s vital to use the latest technology in events and where’s the proof?

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How to make events less stressful

John Fisher provides a checklist of 7 essentials

A recent survey by Q Hotels in the UK highlighted the fact that more than 70% of event organisers lose at least two hours sleep the night before organising an important event.
More than a quarter reported that they feel anxious before an event. 98% say that they need time for their body to recover after an event due to all the pressures exerted by the constant do-it-now demands of professional event management.
Being concerned that all the planning goes right on the big day is not exclusive to event organisers, of course.


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Allow enough time to prepare . .

. . to ensure a happy audience

It’s easy to criticise an event for spelling mistakes on the screen or for an inaccurate delegate badge, but when your event is under way no-one stops to think about all the trials and tribulations endured to avoid those errors.
Sometimes the professional organiser gets a bigger kick out of rescuing an event from disaster than from the perfect execution of a well-trodden, regular event with no surprises. But how long should you spend putting an event together and is there such a thing as having too much or too little event preparation time?


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Give your event a theme

John Fisher shows how to attract more delegates

Imagine a world where people have no names. It would be very confusing for everyone. It also suggests that individuals are not very important. But as we know, individuals do have their own personality with a unique contribution to make. Being different can change groups of people and even nations by the sheer force of that difference. Personal charisma can even change history.

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Technology in events is all talk and no action

Simon Clayton is still waiting for it to have an effect

Technology evolves at an ever increasing speed but when it comes to the implementation of the latest gadgets and gizmos in the events industry, I’m still yet to see the promised ‘massive impact’ or signs that it is a ‘game changer’.
Every year we’re told of the major tech trends to watch, as each is certain to revolutionise the way we set-up, hold and report on our events. In this article I’m going to go through five of the trends which were predicted for 2015 to see if they really did change the industry.


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