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Don’t distract with technology

It only helps the good presenters

Over the years I’ve been to countless conferences and witnessed every conceivable level of presentation – from the amazing right through to the depressingly awful and that goes for both speakers and topics.
I vividly remember one session where the speaker was interminably dull and spent the whole session with his back to the audience. On that occasion I felt compelled to stay - in the hope that he would turn around and I’d see his face when he discovered that most of his initially sizable audience had silently crept out!


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Make use of conference content after the event

It brings multiple benefits

When it comes to conference content, I think that the majority of organisers are missing a trick by not curating, or managing, their digital assets post-presentation.
By using simple technologies such as Keynote or PowerPoint, conference content can be transformed into video resources that, once published online, can help to build a bigger audience base for next year.
If a conference delivers compelling content, why would an organiser not wish to utilise it? The answer is simple – the age-old fear of giving everything away for nothing. Fortunately, today the world is different and it doesn’t necessarily mean losing revenue.


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