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How long are you allowed to keep events data?

Simon Clayton highlights the dangers

Event organisers collect a lot of data, but how long can that data be kept, what can be kept and how do you determine what’s safe to retain?
Two of the core principles of European data protection law, under both the old and new regimes, are that the data you collect must be relevant to the ways you are using it and that it must not be retained for longer than is necessary. Event organisers should consider these two standards together.


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Deleted data is often accessible

Event organisers have to prevent it being misused

We live in a busy world and the transient nature of our industry can mean that we are quick to move on to our next event. But before moving on, it’s worth making sure that your policies and procedures include tying up some loose ends.
It can be tempting to keep registration data indefinitely, because you never know when you may need it, but the more data you have stored, the more likely you will be hacked – especially if it is spread over multiple servers.


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Free advice on data protection

Answers to important questions for event organisers

Data is the key to the success of events. Every event generates a mountain of data ranging from contact details to dietary requirements to sponsor leads. As the event approaches, that data is typically shared across a variety of participants, from exhibitors to advertisers to hotels. This data can also move across international borders. Put simply, a lot of information moves around a lot of different people in a lot of different countries.

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Are the questions essential?

Simon Clayton offers a brief guide to registration

There have been many articles written about successful registration strategies. The majority tend to have a hidden agenda relating to the author’s own services or products, whilst the rest follow whichever trend is on topic that particular week.
This article falls into neither of those camps. When it comes to registration, success is relatively easy to achieve if you apply common sense and stick to the obvious necessities.


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A safer way to choose a password

Online security is a subject I'm passionate about. Choosing a good password is the most crucial element in keeping online accounts safe. Here is an outline of the current best practice for passwords. I specifically say ‘current’ best practice, because, like most things, the advice can change from time to time and has changed over recent years.
The old advice for creating a secure password was to have a random string of upper and lower case letters interspersed with numbers and symbols.


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Time to consider our own data security

Recent stories about celebrities’ selfies being taken from their iCloud accounts and posted on the Web should have the effect of focussing everybody’s attention on data security. The problem is that all too often that phrase is interpreted as referring only to whether or not some remote corporation is doing all that it should to protect our personal information.

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