Business Gifts or Bribery?

The ITCM Website has welcomed as many as 47,000 Unique Visitors in a single month. We believe it is perfectly natural to assume that they are people with a pertinent job in the MICE sector. They have, of their own free will, chosen to visit with no enticements.

However, what if everyone who visits the site were promised a free gift – and that gift were, say, a £25 M&S voucher or a free ticket to a Premier Division football match? Could we be confident, in that case, that the visitors to the site were the people we are targeting?

ITCM has noticed a trend of late in the MICE sector to offer gifts that are totally unconnected with the business at hand. Employers might be happy for their staff to gain an iPhone as a prize that could make them more efficient in doing their jobs, but make-up, clothing accessories and theatre tickets? Are they evidence that employees are attending events for the right reasons?

And, very importantly, can the people who pay to meet those attendees be confident they are going to network with people who have turned up with the best of business intentions? 

Sleeping giant very much awake
"I’m in Thailand and I’m perched on the neck of a ...


No comments made yet. Be the first to submit a comment

Popular Posts

Sydney Paulden
09 October 2013
My mobile rang and I reached into my pocket with difficulty to answer it. ‘Sydney’, said my acc...
178021 Hits
Sydney Paulden
24 October 2013
There is always an exception to the rule. The world continues to complain about sluggish economi...
115338 Hits
Sydney Paulden
25 November 2013
Should something be done about it? And if so, what? Requests for quotations for events are ...
93747 Hits
Sydney Paulden
09 December 2013
How can we get more accurate global statistics?e In 1989, I read in a national newspaper ...
89053 Hits