Simon Clayton says UX stretches beyond websites and gadgetsThere’s a great deal more attention being paid to user experience (UX) these days. Unfortunately, most people see this as applying only to websites. Obviously the UX of an event website affects reactions to an event, so it’s important to get it right. In reality, though, event planners need to think about the UX of the whole event.
But let’s start with websites, since that’s usually an attendee’s first contact with an event. It’s very easy to get the UX wrong, as demonstrated by any number of sites. Maybe they make it almost impossible to locate interesting breakout sessions. Or they provide only meaningless titles for sessions with no details. Some even forget to show the date and location of the event on the home page.