New Year? New fiscal? New opportunities? And what better opportunities could there be for new sales growth than attending an industry exhibition in 2018!
But there are rumblings amongst professional attendees that the ‘hosted-buyer model’ may be creaking a little. At a recent industry gathering, actual buyers - not exhibitors - were asked if they were happy with the exhibition format, where they have to commit to 8-10 ‘meetings’ per day in return for free travel and accommodation.