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MICE sector is a major contributor to the welfare of the world

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How can we get more accurate global statistics?e

In 1989, I read in a national newspaper that it was estimated that in the UK about £250m a year was spent on conferences and meetings. This sum seemed pathetically understated to me, but how could I determine its real value?
I dug around and, for example, received information from the major airlines on how much was spent with them by business groups. From major hotel chains I got an idea of how much group events contributed to their revenue and I sent a questionnaire to the readers of ITCM and asked how much their companies spent on MICE events each year.


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Not so much a meeting, more an experience

Cologne’s centrifuge is a big space research attraction

Should delegates expect more than a series of presentations?

Should delegates to meetings be treated more like incentive award winners? The current distinction is that incentive organisers aim to deliver an unforgettable experience, whereas meetings hosts ply delegates with information. Yet, people are beginning to claim, the whole trend of education today is towards providing students with experiences that drive knowledge home and stimulate interest and therefore memory, rather than the old-fashioned approach of simply feeding data to students.

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One event, 50 RFQs

Should something be done about it? And if so, what?

Requests for quotations for events are a cause for concern. Hotel groups, individual hotel managements, convention bureaux and conference centres have noticed a decline in the rate of conversions.

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No business like MICE business

Buyers need highly selective information

ITCM has assisted many destinations and venues to launch into the MICE markets over the 25 years since its inception in October 1988. We can look back and recall when present-day successes were just a germ of an idea.
One thread common to many of these assignments has been the false assumptions made by the newcomers to this sector. There’s no business like MICE business and it cannot be confused with holiday travel.


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Imagine a world without MICE media

How would the PR companies survive?

There have been reports that PR companies solicit new clients in the MICE sector by saying that they can slash promotion budgets. With free editorial coverage, they point out, there is no need for clients to spend money on advertising.
Surely that paves the road to oblivion.
If advertising declines and the media go out of business, then the promotion options disappear.


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Are you on kissing terms with show visitors?

Darren Ng
At TTG Asia’s IT&CMAsia exhibition in Bangkok, October 2013, the TTG Chief Executive, Darren Ng, told an audience that 67% of the MICE buyers at this year’s event were first-time visitors. He was then asked by a journalist if this represented a failure. Were there so many previous visitors who didn’t want to return?

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Sleeping giant very much awake

There is always an exception to the rule. The world continues to complain about sluggish economies, but there are some areas that are booming.
MICE is quintessentially an international business sector. However, there are too many companies in the sector that are parochial. Are you looking outside your own region?


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Business Gifts or Bribery?

The ITCM Website has welcomed as many as 47,000 Unique Visitors in a single month. We believe it is perfectly natural to assume that they are people with a pertinent job in the MICE sector. They have, of their own free will, chosen to visit www.incentivetravel.co.uk with no enticements.

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"I’m in Thailand and I’m perched on the neck of a very large elephant"

Sydney on an elephant
My mobile rang and I reached into my pocket with difficulty to answer it. ‘Sydney’, said my accountant. It’s Timothy. It’s that time again. We have to do the VAT return.’
‘Ah, Timothy, it’s a bit awkward to talk at the moment. You see, I’m in Thailand and I’m perched on the neck of a very large elephant. There is no seat and I’m holding on for dear life – and with only one hand now that you have called’.


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