Apply these basic rulesBy definition, incentive travel means going somewhere as a result of an incentive campaign. Otherwise it’s just group travel.
But how many organisers are aware of what participants have had to do to qualify for such events and does it make any difference to the delivery of the travel experience on the ground, even if some have not actually qualified?
John Fisher chips in with a suggestionPet owners may well be familiar with microchips that carry information in a small, plastic RFID, usually inserted into the back of an animal’s neck. In the UK some 7m pets are ‘chipped’ in this way, so that, if lost, they can easily be returned to their anxious owners.
It was Dr Mark Gasson who first pioneered the idea of data-carrying chips for humans in 2009 in the UK. The chip would carry vital health information in the event of accident or an incapacitating illness, so that medical professionals could diagnose problems more quickly and restore the patient to health again.
.. and events will benefit, says John Fisher, Director, FMI GroupWhen you walk into a shop, with the intention of buying something, you generally have a pretty good idea of how much cash you have in your pocket or what you might expect to pay for the item you are seeking. The only decision then is whether to pay slightly more for slightly better quality. It’s called consumer choice.
So, why is it that when you buy corporate services such as events and travel the buyer almost always says the budget is secret?
Do compulsory appointments spoil the show?So, you’ve got your hosted buyer status sorted, flights organised, dinner with a prestigious hotel group and promises of champagne receptions for several hours on the trot. Then comes the tricky bit…what to do about those troublesome timed appointments?
If you’ve ever been speed-dating, you will soon get the idea. The deal is that you have to see everyone, even the ones you think you would never in a million years be interested in.
John Fisher, Director, FMI Group, asks incisive questionsAfter a recent seminar I conducted for event organisers about the UK Bribery Act…emphasising the point that hospitality was not illegal and that the Ministry of Justice was really not interested in who you may take to Wimbledon this year… one delegate from the pharmaceutical industry asked if it was okay, then, to still put chocolates on the pillows of cardiac specialists as a gift from the organisers. My reply was that if a heart surgeon was really going to be ‘unduly influenced’ by chocolates on his pillow, it’s probably time to look for another medic.
Expensive extras can dilute the messageOnce the venue is sorted, many conference organisers plunge headlong into ‘The Show’. But we know that deciding what to say can be problematic.
If the delegates are employees, there are sensitivities regarding who is delivering the message, how it should be said and what baggage they carry as internal speakers.
Add in that most finance or IT directors are not specifically employed for their sparkling charisma or ability to project a message and you begin to appreciate the complexities of mass human communication.