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Technology can’t make a silk purse out of a sow’s ear

Simon Clayton, Chief Ideas Officer, RefTech, illustrates his point
More than 500 million hours of videos are watched on YouTube each day but only a fraction of these attract the millions of users that are needed for something to be classed as ‘going viral’.


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Creative Event Venues

Event spaces come in all shapes and sizes, with their own unique features that make them suitable for different types of events. An event space can make or break your event, choosing the correct space is the difference between a successful event and a lacklustre one.

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Hidden Gems Venues, Calcot Manor Hotel, Queen Mary University of London and Gracepoint

Calcot Manor Hotel – Located in the Cotswolds, this beautiful Gloucestershire hotel offers everything you could want from a boutique hotel. Boasting 35 individually-designed bedrooms, this venue could be perfect for an away day, or board meeting for top-level executives.

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How Brexit will probably affect the MICE world

John Fisher, MD of Fisher Moy International Limited, warns of potential chaos after Brexit (the UK’s exit from the EU)
There were some recent passport statistics in the British media which made for interesting reading. About 10 per cent of the UK population has recent Irish ancestry to the extent that they are eligible to apply for an Irish passport, me included. Ireland is, of course, in the EU.


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Hidden Gems Venues, Northcote, Sheepdrove and The Jetty, Greenwich

As we wind down for the winter months, hidden gem venues will be at their upmost peak, as clients will want to book something in just before the Christmas and New Year period. This month we have 3 unique venues all within the UK that offers something truly different. Take a look at this month’s hidden gem venues.

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Dangers of public Wi-Fi

Are you aware of ‘Man-in-the-Middle’ attacks ?
Walk past any café or coffee shop and you will see them – the freelancers and homeworkers who are using these local facilities as their office. The UK’s so-called ‘gig economy’ has encouraged us all to work in a more flexible way and some reports are saying that we will all be embracing the coffee shop working culture in ten years’ time. Our industry is full of freelancers – the very up-and-down nature of events lends itself to people who can work for one employer when needed and move on to another project when not.


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Hidden Gem Venues, Bowcliffe Hall, Dallas Burston Polo Club and Casterley Barn

As the hustle and bustle of summer winds down and we prepare ourselves for the busy month of September right through until the end of year, we have been doing some research and have some great hidden gem venues. All of the venues listed are within the UK, and each offer a unique bespoke experience for a FAM trip, product launch, team days away or a corporate event for a client.

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We cannot go on meeting like this…can we?

Start the event with a bang, urges John Fisher
Vacation time is a good opportunity to step back and think a bit about what we are all doing…before we rush back into the thick of things.
I realise that meetings come in many guises - from seminars to forums to conferences to symposia to briefings to pow-wows to good old talking shops. As organisers, it is very easy to close the door on the delegates and get on with more important things going on outside, such as delegate badging, coach logistics and the timings of the gala dinner.


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Leading-edge can be double-edged

Pioneer techies often get hurt, says Simon Clayton of RefTech
When it comes to tech, event organisers are often faced with a dilemma: they want to use the very latest technology, but they need it to be completely reliable and dependable. These two factors never go together.


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Hidden Gem Venues, The Compound, Birmingham, Hepworth Wakefield, Yorkshire, Palm House Sefton Park, Liverpool

In this month’s hidden gem venues, venue co-ordinator Rosie Harper gives an insight on some new, unusual and outside of the box venues within the UK that would be great to use for hosting an event. As the demand of quirky venues outside of London is on the rise, below are some great venues that you must check out!

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When is hospitality illegal?

John Fisher says the limits are unclear
Inviting buyers to a social or sporting event to talk business and perhaps to say thanks after a few good deals seems innocent enough, doesn’t it? Why should anyone object to courtesy in developing a mutually beneficial relationship? Where’s the harm in a few drinks with a potential buyer?
There have been a number of pronouncements in recent months by hospitality ticket agencies that things are looking up. After a few lean years, it’s business as usual for many hospitality providers.


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Hidden Gem Venues - Shoreditch Gardens, Stoke by Nayland and Park Royal Studios

In our venue finding search this month, we have come across three unique venues that are perfect for all styles of events. Whether you are in need of a venue for a product launch, video screening or a drinks reception, we have the perfect hidden gems.

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Hidden Gem Venues - Windmill Hill, Garden Museum, London and PITCH Stratford, London

This month, at venuepot, we have come across some extremely unique event spaces in our searches within the UK that a venue finder may not necessarily think of when planning their clients’ upcoming event. These spaces range from indoor to outdoor settings, especially as we hit the summer season.

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The new kid on the block

Is Blockchain a solution in search of a problem?
As a concept, Blockchain is actually quite interesting and is known as ‘distributed ledger’ technology. Pretty much everything we do online creates data and Blockchain is a new way of storing and moving that data. Data has to be held somewhere and usually gets stored in clumps in one place – whether that is on a company’s server, your own PC or in the cloud. With Blockchain the data is split into tiny pieces and spread out over thousands of places via a network and then held together with clever cryptography.


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Hidden Gem Venues - Amber Lakes, Bombay Sapphire Distillery and Oxford Mini

Kat Allso, Venue Consultant at venuepot shares some hidden gem venues
At venuepot we always want to be kept up to date about those “think outside of the box” venues, and those unusual event spaces you wouldn’t normally choose – ‘hidden gems’ as we like to call them. We are constantly inundated with requests from clients who want to have first dibs on the out of the ordinary venues to help create an unforgettable experience and event.


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To ROI, add ROE

John Fisher measures events emotionally
Event managers all over the world will be painfully familiar nowadays with the need for ROI (Return On Investment) on events. This has been supplanted by ROO (Return On Objectives) in recent years. No doubt there will be other acronyms to come as funders look for ever more sophisticated ways to prove that events work. I can imagine ROMS (Return On Marketing Spend) and even ROT (Return On Technology) where finance directors will link the cost of event tech spend to customer sales.


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GDPR will make data misuse very obvious

Simon Clayton stresses that data about other people belongs to them not to you
It’s occurred to me that GDPR (General Data Protection Regulation) isn’t wildly different from the Data Protection Act that it replaces – except in one major and hugely ground-breaking way.
The overarching goal of GDPR (enforceable in Europe from May 25 2018) is one of transparency and fairness. Its main mission is to encourage companies to be transparent in the way they are storing and using people’s personal data and that they are fair in the decisions they take regarding that data.


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Elimination of sexual harassment is an organiser’s responsibility

Should attendees sign good behaviour contracts?
The reports of how guests at the Presidents Club Charity Dinner in The Dorchester Hotel early in January treated the female waitresses like sex playthings have reverberated around the world. In the immediate aftermath, that annual event has been cancelled and there have been countless arguments aired as to who was really responsible.


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Confusion over new EU data protection law

Simon Clayton says fines are unlikely and offers a free Reftech guide
GDPR: by now, you will know that it is General Data Protection Regulation and when it will be enforceable May 25), but do you actually know exactly what you have to do? You are not alone - there are thousands of companies and millions of people who still don’t know exactly what they need to do either, and there’s good reason for that.


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Hosted buyers…who needs ‘em?

John Fisher questions their value
New Year? New fiscal? New opportunities? And what better opportunities could there be for new sales growth than attending an industry exhibition in 2018!
But there are rumblings amongst professional attendees that the ‘hosted-buyer model’ may be creaking a little. At a recent industry gathering, actual buyers - not exhibitors - were asked if they were happy with the exhibition format, where they have to commit to 8-10 ‘meetings’ per day in return for free travel and accommodation.


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