What is a Hybrid Event?
What is a Hybrid Event?
Dear visitors to the ITCM website.
I founded Incentive Travel & Corporate Meetings in October 1988 – first as a printed magazine and then transforming it, in 2011, exclusively into a website service. Since then it has grown from a UK circulation of 8,000 to a regular global audience of close to 50,000.
The hospitality and leisure industry is one of the world’s biggest employers. Some of the best-known global brands are active participants. But it is also home to many small and start-up enterprises. A good living can be had for many years by offering advice and marketing services to this huge market.
RFID (Radio Frequency Identification) technology has revolutionised many industries; it is used on all manner of things from tracking weapons and soldiers, to tracking the sterilisation history of medical equipment, or to tell a train exactly where to stop to allow the doors to open.
I recently attended a huge event run by Amazon at ExCeL for over 10,000 techies. It was a really useful and informative day, but one of the most interesting things for me was the event app. Amazon is a giant, a technologically advanced behemoth with huge teams of people at its disposal and the budget and means to create any type of event app they desire.
According to the Office for National Statistics (ONS), around 1.5m people in England are at high risk of losing their jobs to automation. The ONS analysed the jobs of 20m people in 2017 and found 7.4% of these were at high risk of being replaced.
2018 saw a number of large companies suffer from huge data breaches, but it’s so commonplace these days that every announcement seems to follow a standard process: we read about it in the press, mutter to ourselves ‘oh that’s bad’ and then we move on to read the next news story.
For those who do not live in Westminster, London, you can be forgiven for not knowing that the UK is planning to leave the EU on March 29th. There has been much handwringing and wailing from politicians and industry sectors about what a disaster this is for all concerned, including many companies on mainland Europe who want to sell stuff to 60m Brits with the minimum of paperwork.
More than 500 million hours of videos are watched on YouTube each day but only a fraction of these attract the millions of users that are needed for something to be classed as ‘going viral’.
There were some recent passport statistics in the British media which made for interesting reading. About 10 per cent of the UK population has recent Irish ancestry to the extent that they are eligible to apply for an Irish passport, me included. Ireland is, of course, in the EU.
Walk past any café or coffee shop and you will see them – the freelancers and homeworkers who are using these local facilities as their office. The UK’s so-called ‘gig economy’ has encouraged us all to work in a more flexible way and some reports are saying that we will all be embracing the coffee shop working culture in ten years’ time. Our industry is full of freelancers – the very up-and-down nature of events lends itself to people who can work for one employer when needed and move on to another project when not.
Vacation time is a good opportunity to step back and think a bit about what we are all doing…before we rush back into the thick of things.
I realise that meetings come in many guises - from seminars to forums to conferences to symposia to briefings to pow-wows to good old talking shops. As organisers, it is very easy to close the door on the delegates and get on with more important things going on outside, such as delegate badging, coach logistics and the timings of the gala dinner.
When it comes to tech, event organisers are often faced with a dilemma: they want to use the very latest technology, but they need it to be completely reliable and dependable. These two factors never go together.