IMEX Frankfurt is a cost-effective visit
- Category: ITCM interviews
- Published: Thursday, 02 April 2015 16:45
Carina Bauer, CEO IMEX Group, talks to Sydney PauldenA talk with Carina Bauer, CEO of IMEX Frankfurt, confirms that this is much more than an exhibition. Taking place May 19-21 May, she sees it as an essential experience at the heart of the modern MICE industry.
MICE is an unusual business sector in that it is very important to virtually every country in the world, no matter how big or how small, whether highly developed or just emerging. All are destinations that can offer something unique to event organisers. What is needed is expertise in identifying what a country has to offer and in providing the service and hospitality to make each event a success.