Academic venues offer multiple benefits
- Category: ITCM interviews
- Published: Monday, 23 February 2015 12:30
Terry Billingham, Venuemasters CEO, reviews them for ITCMTerry Billingham is CEO of Venuemasters, so he has responsibility for the marketing of 72 venues. They are all in colleges and universities, mostly in the UK, and in every part of the country.
I met him at International Confex 2015 in London, where he outlined for me some of the many advantages of academic venues – and some of the disadvantages from a marketing point of view.
‘All the premises’, he began, ‘have the express purpose of instructing and teaching. They have state-of-the-art audio-visual equipment with highly specialised technical staff. And we have about 2,000 different meeting spaces to offer of every size and variety.’