Gaining a share of the UK MICE market
- Category: ITCM interviews
- Published: Friday, 18 December 2015 12:30
Kai Schömann, founder of Hotel Republic, talks to Sydney PauldenThe UK is seen by hotels globally as one of the world’s largest MICE markets. A lot of time, effort and money is spent trying to gain entry or to achieve a bigger share.
Kai Schömann analysed what skills and resources would be ideal for a cost-effective representation service in the UK and Ireland and decided that he was able to offer them.
So he founded Hotel Republic in London and eleven years later it is placing as much as 10m Euros a year of MICE business into hotels around the world.