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Twickenham Stadium – famous venue for events (and rugby)


The world-wide fame of the stadium is just an extra bonus for event organisers

Everything about Twickenham Stadium is buzzing. You can hear it in the voice of Amir Vered, who for the past three months has been Head of Sales and Marketing for the Twickenham Experience. This is a joint venture between the Rugby Football Union and the Compass catering group. ‘It means’, he says, ‘that I can offer a wide range of quality event facilities with the total backing of not only the stadium but also a world-renowned catering organisation that is completely conversant with all that an organiser requires.’

Twickenham Stadium is able to achieve a turnover of £5m for events because it has something for everyone. This figure does not include hospitality at rugby matches or the use of the 82,000-seat facility for huge concerts with stars such as Lady Gaga and Rihanna, but is earned entirely through the 19 event spaces that range from a wine cellar for 14 diners to the Rose Suite that seats 800 delegates at a conference.

‘The events we host here’, Amir points out, ‘are only occasionally connected with sport, but we are always emphasising endeavour, creativity, health and teamwork. These are the themes that are very relevant to all corporate occasions and which are very closely related to what the Twickenham Stadium represents.’

Consequently, Amir is finding that newly introduced packages are very popular because they provide healthy menus to keep delegates mentally focussed. They comprise low fat and low sugar dishes, but are high grade and very appetising.

{gallery}Issues/News/October11/Twickers{/gallery} ‘Furthermore’, says Amir, ‘we have introduced team-building programmes that are fun, healthy and memorable and at the same time unique to the home of rugby.’

Delegates, for example, can compete in treasure hunts, armed with iPads that guide them round the whole stadium and its facilities. Twickenham Experience can also arrange for New Zealand Maori tribesmen to face paint delegates and then instruct them in the art of the Haka, the traditional All Blacks war cry and posturing, before running through the players’ tunnel to enjoy a pitch-side barbecue. Photographs of this are treasured long afterwards.

Corporate clients can have their messages flashed on the giant stadium scoreboards.

To see the facilities for yourself, click on the video at the foot of the Home Page. For full details of facilities and packages, email This email address is being protected from spambots. You need JavaScript enabled to view it.

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