ITCM interviews

Bacardi bring their innovative events to your home

Will Brix
Will Brix of Bacardi talks to Alex Paulden
Bacardi is a global household name and the brand is instantly recognisable in every bar around the world. They hold a large percentage of the drinks market with many of their other brands acquiring a huge following, too. So, when, after 14 years of working at Bacardi, Will Brix was asked to head up their new Global MICE Manager role, he jumped at the chance.


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Five best practice tips to make the most of event diagramming

Graham Pope, Head of European Sales, Cvent Hospitality Cloud
With the world still constantly adapting and evolving against the backdrop of the pandemic, planners now face even more complex challenges in order to ensure safer in-person events. Fortunately, technology is helping ease the burden, especially when it comes to mapping out meeting floorplans and visualising a properly socially distanced gathering. ITCM caught up with Graham Pope, Head of European Sales, Cvent Hospitality Cloud to get his five best-practice tips for event planners looking at how to benefit from the latest advancements in event diagramming technology.

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Switzerland – a tiny country with infinite MICE variety

Bettina Mumenthaler
SCIB’s Bettina Mumenthaler talks to Sydney Paulden
Now the UK & Ireland Manager at the Switzerland Convention & Incentive Bureau London Office, Bettina Mumenthaler has served in the UK for some years and is very familiar with the conference and incentive business conducted with Switzerland.


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An insight into the planning of an event where hotels meet MICE agents

Kai Schömann of Hotel Republic
Kai Schömann of Hotel Republic talks to Sydney Paulden
Hotel Republic events in London are becoming a yardstick with which to measure the success of marketing ideas in the MICE sector. They are fun, a spectacle of colour and they are effective at creating the right environment for serious business talks between conference hotels and event agents.


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Butlin’s three UK resorts offer unique MICE facilities

Amanda Ellis
Amanda Ellis, National Sales Manager, talks to Sydney Paulden
The way in which the requirements of event organisers and those of holidaymakers can dovetail is very well illustrated by the three resorts operated in the UK by Butlin’s.
Billy Butlin was a famous South-Africa-born entrepreneur who established his first holiday camp in the UK in 1936, which blossomed into a multi-million-pound business.
There are Butlin’s seaside resorts in three different regions of the UK: Bognor Regis, in Sussex on the South Coast, Minehead in Somerset in the West and Skegness in Lincolnshire in the North East.


Read more: Butlin’s three UK resorts offer unique MICE facilities