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Expert was 50% out on estimate for a Mauritius incentive

The island’s ITMA steps up the marketing of its attractive offers

As I sat on the Mauritius stand at EIBTM talking with Davina Naiken, I saw the hard-bitten MD of a long-established UK group of incentive houses passing by. I reached out and grabbed him.
I won’t mention his name, but I said: ‘Michael – how much do you think it would cost per delegate for an incentive in Mauritius, inclusive of return flights by Air Mauritius from London or Paris, excluding taxes, traditional welcome with drinks and garlands, transfers in air-conditioned coaches, four nights in a fabulous hotel, half board, with a leisure programme that includes a Fun Drive round the island with lunch and drinks, a full-day catamaran cruise, Gala Dinner at the hotel and a Mauritian Beach BBQ dinner?’

‘Fifteen hundred pounds’, he replied and I am sure he thought this low price would cut the ground from under my feet.
‘Wrong’, I said. ‘One thousand two hundred and fifty Euros’.
‘Twelve fifty pounds!’ he exclaimed.
‘No’, I corrected. ‘Euros. That’s more like one thousand pounds per head’.
‘See’, I said to Davina, ‘people definitely have a false perception of how much an event in Mauritius would cost. It’s because Mauritius is so desirable a destination and so high on everyone’s wish list, that they imagine the prices are up there, too.’

Davina, as well as being Director of Sales & Marketing for Connections, a DMC, is also President of the ITMA in Mauritius, the Incentive Travel and Meetings Association.

Mauritius incentives
This year ITMA has re-organised its approach, she told me. The MTPA (Mauritius Tourism Promotion Authority), a Government body, has formed a Technical Advisory Authority and this works closely with the private sector’s body and has handed over more of the promotional budget, so that there is no duplication and the marketing is more targeted and more effective.

She also said that ‘the arrival of more hotels, all of stunning quality, has maintained the pressure on prices, making the island extremely competitive.’

Hence the remarkable value for incentive groups.

And what does a group do on Mauritius?

Well, ITCM can actually show you – just watch the ITMA-MTPA video!

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