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Taj Hotel Resorts and Palaces announces revamp of its Epicure programme

Taj Hotel Resorts and Palaces guests

Industry-leading redemption offers free stay rewards on dining experiences

Taj Hotels Resorts and Palaces has announced the revamp of its Epicure programme which is a part of one of the largest guest recognition programmes in India - Taj InnerCircle.  
Epicure is an extension of the Taj InnerCircle programme which allows frequent diners to earn and redeem points for Taj dining, relaxation and stay experiences at 250+ restaurants, 100+ bars, 80+ hotels and 60+ spas in India and other Taj destinations worldwide.


The new Epicure programme is valid across all bars and restaurants of Taj globally, offers more earning options and also includes many other benefits including a complimentary night at Taj Hotels in India and Sri Lanka subject to terms and conditions. A new feature whereby members earn 50% points credit on the first three dining transactions is industry-leading; with it, members can earn up to a free night’s stay just by dining three times with Taj.  

Some key highlights of the program are:
• Epicure goes global – The current Epicure program is now a global programme to give our guests a chance to earn rewards at our restaurants and spas around the world from the flagship Taj Mahal Palace, Mumbai to The Pierre, New York and Taj Dubai
• Epicure becomes all encompassing – The programme offers a truly all-encompassing experience as now you can earn and burn as you dine and drink at bars and restaurants, relax at spas and redeem amazing benefits; Epicure brings together all services in one compelling offering
• Complimentary night – Epicure membership comes with one complimentary night at any Taj hotel in India and Sri Lanka (with the exception of its Grand Palaces and Safari Lodges), subject to terms and conditions
• Earn a quick free stay – Epicure is one of the only programmes worldwide that allows members a chance to “Dine x3 and earn up to a night free”  

Chinmai Sharma, Chief Revenue Officer, Taj Hotels Resorts & Palaces said, “Over the past century, Taj has been ahead of its times in all aspects of the culinary arts. As part of our constant endeavour to enhance guest experiences, we have redesigned the Epicure programme to make dining more rewarding at some of the most sought-after restaurants in the world. Based on insights from our members, the programme has been redesigned to offer a compelling value proposition that goes beyond dining and opens up the world of Taj to our members. We have award winning bars, restaurants and spas in our portfolio offering distinctive experiences and Epicure will serve to showcase these to the new breed of emerging consumers.”  

Taj had relaunched InnerCircle in 2015 with augmented features and enhancements, applicable across all hotels globally. The revamped programme has no blackout dates, an easy redemption process with myriad opportunities ranging from accommodation, restaurants and spas, and no expiry of points for active members.

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