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Meliá Hotels International to open ME Sitges Terramar in 2017

ME Sitges guestroom Rendering

Next summer, ME by Meliá will bring the luxury lifestyle brand to the Catalan coast for the first time

Meliá Hotels International has announced the addition of a new hotel to the portfolio of exclusive resorts operated under the ME by Meliá brand. Located on the beach in Sitges and occupying the old Hotel Terramar, the new ME Sitges Terramar will be the first hotel of its kind on the Catalan coast. It follows the brand’s success in the Balearic Islands with ME Mallorca and ME Ibiza, the first Leading Hotels of the World property on the Island. 

The Meliá Hotels International group will manage the hotel owned by HI Partners. Following a full renovation, the hotel will open in the second quarter of 2017. ME Sitges Terramar will offer 213 rooms, two restaurants and signature bars. The property will also boast extensive meeting and convention facilities, as well as a wellness area and kids club. ME Sitges Terramar will also feature a spectacular Beach Club.  

Alejandro Hernandez-Puertolas, CEO of HI Partners, said: “Our partnership with Meliá reinforces the HI Partners’ commitment to developing an outstanding hotel portfolio.”  

Gabriel Escarrer, Vice President and CEO of Meliá Hotels International, said: "ME Sitges Terramar will bring a new style and positioning to an already cosmopolitan and successful destination. The opening will also complement the facilities which our emblematic Meliá Sitges has offered Spanish and international travellers for decades".  

Launched by the Group a decade ago, the ME by Meliá brand is a personality-led, lifestyle brand that seeks to fuse innovative style with local tastes in order to captivate clientele with a love for contemporary art and design, international cuisine and world music. It is for cultured, fashionable guests who are driven by new experiences and opportunities.  The ME brand is renowned for its first-rate concierge service; guests will experience the best of Sitges through a dedicated Aura Manager, who is devoted to making each stay unforgetable.  

The brand will continue to expand with openigs in key markets including ME Dubai, which has been designed by Zaha Hadid architects and is set to launch in early 2018. ME by Meliá currently has eight hotels in its portfolio including ME Mallorca, ME Ibiza, ME Miami, ME Milan, ME London, ME Madrid, ME Cabo and ME Cancun.

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