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UK hotels ‘Redefine’ Black Friday shopping

Sliver service from Redefine waiter for shoppers
Guests to enjoy the cut price shopping extravaganza without the queues and bad weather
The UK’s leading independent hotel management company, Redefine|BDL Hotels (RBH), has launched an exclusive guest package set to redefine Black Friday shopping for serious retail addicts.
The hotel management company will roll out its limited edition Black Friday stay to hotels throughout the UK, allowing guests to enjoy the cut price shopping extravaganza with help from their very own professional queuer.


Guests who purchase the package can expect all of the usual perks of a hotel stay; with the added bonus of their professional queuer braving the wet and wintery conditions overnight at the front of their chosen store or shopping centre queue.

Serious shoppers will be able to avoid the all night lines and instead enjoy a stress free sleep and hearty any-time breakfast, before being whisked away by taxi to take over from their personal queuer – fresh, dry and ready to shop.

Yvonne Brennan, group marketing manager for Redefine|BDL Hotels, said: “At RBH we know exactly how to help guests make the most of their stay with us. Our Black Friday package will allow guests to take advantage of this year’s super discounts, but without the stress of that quintessential British past time – queuing.

“We expect this will be popular offering for serious shoppers this Black Friday, both for people looking to treat themselves to some retail therapy, or as a thoughtful gift to loved ones. So if you are after a bargain on the biggest shopping day of the year, do it in style with RBH.”

Partnering with RBH to provide professional queuers this Black Friday is Manchester based company Line Sitters. With over two years’ experience in queuing across the country, including iPhone launches and fashion releases, the company expects a busy 25 November.

Hasan Bux, general manager of Line Sitters, said: “We are thrilled to partner with RBH hotels this year and our group of queuers throughout the UK are relishing the task ahead. We have had great success in the past, getting hold of the newest, must have gadgets and fashion items, so this is another extension to the great service we provide.”

The package* will be available on request and subject to availability at the following hotels Aloft Liverpool, Holiday Inn London Brentford Lock, Holiday Inn London Kensington Forum, Holiday Inn Express Strathclyde Park M74, Holiday Inn Express Middlesbrough, Holiday Inn Express Leicester, Worcester Whitehouse, Holiday Inn Express Cheltenham and Holiday Inn Express Ramsgate.

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