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NH Hotel Group officially launches its NH Brand in America

NH Hotel Group launch in America
NH Hotel Group has officially celebrated the launch of its premium brand, NH Collection, in America, coinciding with the inauguration of the NH Collection Mexico City Reforma. The launch reaffirms the Group's commitment to the international expansion of its upper-upscale brand, which currently comprises 66 hotels in 13 countries in Europe and Latin America.

The launch ceremony was attended by Enrique de la Madrid, Secretary of Tourism of the Mexican Federal Government, and Luis Fernández-Cid de las Alas Pumariño, Spanish Ambassador in Mexico. The event was also attended by NH Hotel Group´s Co-Chairmen Alfredo Fernández Agras and José Antonio Castro Sousa, and the Company’s executives Ramón Aragonés, Global Managing Director, and Eduardo Bosch, Managing Director America. 

“We are truly proud to be here in Mexico today to present one of our most ambitious programmes. The arrival of our NH Collection brand in Latin America is proof of our strategic commitment to this region in which we plan to continue to grow, led by our unique guest proposition. We aspire to become your hotel of choice whenever you are planning a city trip or meeting, whether for business or leisure”, said Ramón Aragonés, Global Managing Director of NH Hotel Group.

NH Collection Mexico City Reforma - an extraordinary hotel in the heart of Mexico City
The recently refurbished NH Collection Mexico City Reforma is located in the heart of the financial and tourist district in Mexico City. It has 306 rooms in which its guests can enjoy the Brilliant Basics devised especially for the Group's flagship establishments including exclusive NH Collection Sleep Better pillows, salon hair-dryers, 48-inch next-generation LED television, Nespresso coffee machines, safes equipped with plugs for charging electronic devices and free and user-friendly Wi-Fi.

Fine dining is another of the hotel's noteworthy attractions. Its Obvio restaurant fuses the best of Mexican cuisine with international flavours, combining ingredients such as the black olive, Cotija cheese and the cuitlacoche wild mushroom. The hotel also has a unique circular bar - Bar 155 - where guests can sip on European cocktails mixed with notes that recall the roots and emotions of Mexican culture and fresh fruit and vegetable juices made on the spot to each customer's liking.

The hotel also features 10 fully-equipped meeting and event rooms, a heated outdoor pool, a terrace and a full-service fitness centre.

Feel the Extraordinary in America
NH Hotel Group operates 60 hotels in 11 countries in America, of which 19 are NH Collection properties; the latter located in Argentina, Chile, Colombia, Ecuador and Mexico. The company plans to continue to add to its Latin American NH Collection portfolio with new four hotels in the pipeline, expected to open their doors in Mexico and Chile between 2016 and 2018.

“The launch of our newest brand on the continent is designed to surprise travellers looking for personalised attention, exclusive service and premium-quality and comfortable facilities in international destinations. With this presentation, NH Hotel Group is reiterating its interest in spreading these memorable experiences throughout America”, underscored Eduardo Bosch, NH Hotel Group's Managing Director America.

Mexico, where the company currently operates 12 hotels with over 2,000 rooms, was selected for the official launch of the NH Collection brand in the Americas. Today the company has six NH Collection hotels in the country between Mexico City (NH Collection Mexico City Airport T2, NH Collection Mexico City Santa Fe and NH Collection Mexico City Reforma); Monterrey (NH Collection Monterrey); and Guadalajara (NH Collection Guadalajara Providencia and NH Collection Guadalajara Centro Histórico).  The recently opened NH Collection Guadalajara Centro Histórico is located in the historical centre of the city and combines legacy architecture with the comfort and facilities of a modern hotel.

The company has seven further hotels with close to 1,000 rooms under development in Mexico - more than any other NH Hotel Group market - in destinations such as Mexico City, Puebla, Monterrey, Mérida, San Luis de Potosí and León. In León, the company is due to inaugurate the new NH Collection León Poliforum this November.

“The tourism sector in Mexico is fast-growing but it is also highly competitive. The presence and strategic commitment of chains such as NH Hotel Group to Mexico and Latin America is definitely excellent news as it will allow our visitors to enjoy a premium-quality hotel offering across the country's top cities”, remarked Enrique de la Madrid, Secretary of Tourism in the Federal Government during his presentation during the brand launch ceremony.

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