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Morgans Hotel Group launches Modern Classic campaign

Morgans Hotel Group property pool

Commemorating Mondrian’s 20th and Delano’s 21st Birthdays, Morgans Tells the Story of How its Iconic Properties Re-Defined the Way Guests Interact with Hotels

From July through September, Morgans Hotel Group celebrates its iconic boutique hotels as ‘Modern Classics’ with the launch of various flashback offers, events, and activations through the brand-wide ‘Modern Classics’ initiative. Aiming to highlight the Morgans brands as a global innovator in lifestyle hospitality, the Modern Classic campaign pays tribute to landmark milestones of iconic Morgans properties, including Mondrian’s 20th Anniversary in Los Angeles, and Delano’s coming of age with its 21st birthday in Miami.

“Morgans Hotel Group created a cultural revolution in the hotel industry when we gave birth to the boutique hotel concept” said Chadi Farhat, Morgans’ Interim Chief Operating Officer. “The ‘Modern Classic’ initiative celebrates each hotel’s distinct story by highlighting our defining moments over the last 32 years. This iconic history paves the way for Morgans’ next phase, continuing to bring together the creative power of designers, artists, and musicians to constantly push the boundaries of what a hotel can be.”  

Guests are invited to reminisce over defining moments at Morgans properties over the last years through photos and text across social media and the Modern Classic microsite using #MorgansMoments – ranging from the first time they experienced the celebrated pool at Delano South Beach, to a memorable evening at SkyBar at Mondrian Los Angeles, and every memory in between. In partnership with Virgin America, U.S. residents can also enter for a chance to win an all- expenses-paid trip to attend Mondrian Los Angeles’ exclusive 20th Birthday Celebration in September 2016.  

The winner will receive two round-trip tickets to Los Angeles on Virgin America, accommodations for two nights at Mondrian Los Angeles in a one-bedroom suite, entry for two for Mondrian LA’s exclusive 20th Anniversary Party, dinner for two at Ivory, two airport transfers between the airport and the hotel, and breakfast for two at Mondrian LA for two days. For further details on the sweepstakes, including blackout dates, disclaimers, and terms and conditions, please visit the Modern Classic site.*  

Playfully based on each hotel’s opening date, the following series of property-specific Modern Classic Flashback offers are available as well, starting July 20, 2016, subject to availability and other restrictions. Guests booking these packages and special rates will also receive a limited edition copy of The Zine – a collectible art piece magazine which looks into the iconic history that put Morgans Hotel Group on the map, The Zine includes a pull-out art poster featuring iconic elements from each hotel, exclusive travel tips from Virgin America’s award-winning in-flight teammates, a “coupons” section for Modern Classic offers, and much more (available while supplies last).

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