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Melia Hotels International launches new hotel & begins redevelopment of a 5,000m2 site

Melia Hotels International property
A key partner within the Hotel Association of Palmanova-Magaluf, Meliá Hotels International (MHI) has been significantly contributing to the regeneration and repositioning of Magaluf. Since 2012, through the introduction of targeted business partnerships, and upgrading of existing properties and facilities. MHI has been transforming its portfolio through the investment of more than €140 million, with an additional €50 million to be spent over the next 2 years. 

2016 marks another exciting milestone for MHI with the opening of Meliá Antillas Calvià Beach, in June 2016, following a total refurbishment, as well as the demolition of Sol Jamaica Hotel for a new shopping centre and hotel to be launched 2017.  

Meliá Antillas Calvià Beach Launch
Located at the western end of Magaluf’s beachfront, Meliá Antillas Calvià Beach relaunched June 2016 following a €12 million renovation and rebrand of Sol Antillas Hotel.  The hotel was transformed to upgrade tourist facilities and attract a new customer segmentation to the southwest area of Mallorca.  

The original building has been completely renovated to offer 316 rooms and suites that offer views across the bay to the island of Sa Porrasa. Inspired by Mallorca’s azure Mediterranean sky, the interiors boast neutral tones, panoramic windows, and reflective surfaces to complement the local fauna pictured along the coastline.  

Guests of Meliá Antillas Calvià Beach will also be able to experience three swimming pools, including a signature lagoon pool, as well as a sun terrace, treatments in YHI Spa and private access to Magaluf’s beach. For those staying in a Level categorised room, guests will have access to The Level which provides complimentary amenities throughout the day.  

The hotel’s food and beverage facilities will serve a range of Mediterranean and international cuisine in Merkado buffet restaurant, the Cape Nao & Beach Club and Pez Playa, a luxury restaurant and beach bar.  

Demolition of Sol Jamaica Hotel - a symbol of the past Magaluf
The demolition of Sol Jamaica Hotel in May 2016 was a momentous moment in the regeneration of Magaluf, as the new 5,000m² shopping centre and modern hotel will transform Avenida Magaluf, parallel to the seafront, when it opens in 2017 following a €35 million investment.  

The introduction of a range of international high street retailers will attract visitors to the area, whilst a striking hotel with bridge pool, suspended between the property’s upper terraces, will provide a stunning architectural backdrop to alfresco dining facilities adorned with gardens and fountains. Once completed it will be connected to the new pedestrianised Paseo de la Avenida Magaluf area, as well as an additional 200 underground parking spaces.  

Calvià Beach to become first EarthCheck approved European destination
Through Melià Hotels International 10 year relationship with EarthCheck, a benchmark and international leader in the certification of sustainable tourism, MHI will train all company hotels in the region to ensure that they meet the certification criteria. The first property in the Magaluf portfolio to receive an EarthCheck award was ME Mallorca. The participation of all hotels in this certification is expected to aid the destination in becoming the first region in Europe to be awarded an EarthCheck honor.  

EarthCheck goes beyond a seal of approval as the company works with businesses to continually evolve and improve its impact on the management of hotel asset efficiency.  

Five years of transformation for Meliá Hotels International in Magaluf Magaluf now has a new focus on quality and repositioning, returning greater value both to holidaymakers, the community, owners, and investors. Meliá Hotels International over the last five years has helped to aid the transformation of the destination, through investment improvements worth to date €140 million and the introduction of international leisure partnerships with Nikki Beach, Ibiza Rocks and Desigual.  

Renovated and rebranded MHI Magaluf properties grew RevPAR (revenue per available room) in 2015 by an average 30 per cent leading to upgrades in official star ratings. For example, the family oriented hotel of Sol Katmandu Park & Resort improved RevPAR by more than 60 per cent last year. Enhanced segmentation has also started to move MHI’s customer profile from young travellers (aged under 25 years old) to families and adult guests. The Company has also seen a significant increase in direct, via, and third party online sales.

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