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Tapping into the Bleisure traveller’s needs

With an increasing number of corporate guests choosing to extend their stay to indulge in a short break in Kensington, the Royal Garden Hotel offers insight into how hotels can make the most of the ‘Bleisure’ traveller.  
“It’s important to remember that just because a guest is staying with you on business, it doesn’t mean they aren’t looking to relax and enjoy themselves during their down time,” says Mark Anderson, deputy manager of the Royal Garden Hotel.

“As someone who travels overseas for business regularly, it’s easy for me to anticipate the needs of a Bleisure guest and think of ways the hotel can enhance their experience when away on business.  

“Whether guests are travelling in a large corporate group or individually, the requirement for the comfort and convenience is at the crux of the stay. We look to create a better than home-away-from-home to provide a stress-free environment so guests can focus solely on their event or meeting.  

“Contrary to belief, business travellers do often find themselves with spare time on their hands. Even if you’re staying in a five-star hotel, being sat in a hotel room by yourself is no fun, so we like to encourage our guests to explore the local area. We’re blessed with our location; we have Kensington Gardens next door and an urban village vibe, which makes us a popular choice with those who need to be in town for business, but want to be away from the hustle and bustle of the City.”  

Mark Anderson’s top tips for making the most of the Bleisure traveller:

• Incentivise a prolonged stay. Business travellers will take advantage of preferential rates if they wish to extend their bookings. This might not always be feasible but can work well during quieter periods.
• Accommodate the family. More travellers are choosing to extend their business stay and invite the family along. While the corporate guest is attending their event/meeting, it’s important that the hotel also accommodates the family’s needs. Our guest relations team has a number of local activities up their sleeve for keeping young children entertained, and can arrange for a free microscooter to get around the park. We also arrange day activities such as tours or personal shopping experiences for the partners of Bleisure travellers.
• Exercise your local knowledge. Whether it’s recommending a suitable restaurant for a business meeting or providing the departure times of the Big Bus Tour which stops outside the hotel, Bleisure travellers appreciate having arrangements made for them. Concierge and guest relations teams should work closely together to understand the schedules of Bleisure guests and make suggestions.

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