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AccorHotels’ new agent incentive - Wizardry Wins sees ‘enchanted’ uplift in sales

AccorHotels – the world’s leading hotel operator and market leader in Europe –reports excellent interaction and sales uplift since the launch of agent incentive, Wizardry Wins. This nationwide campaign targets UK agents and planners aiming to increase the number of meeting and event bookings made throughout 2016 with prizes including a luxury trip for two to Los Angeles.

Since its launch in February, the scheme has seen 125 agents sign up and a total of €240K business confirmed in the first month. In February AccorHotels awarded £100 Amazon vouchers to one lucky agent just for signing up and there are still many opportunities for agents to win magical prizes. AccorHotels will be giving away three fantastic incentives in a bumper February and March prize draw including a weekend break in Oxford, £150 Pandora voucher and London Zoo tickets.

“Wizardry Wins has had a fantastic response from agents who have been keen to get involved with the incentive. We have got lots of fun activities planned for the remainder of the promotion including a summer agent quidditch tournament, a fam trip with magical pop up cinema showing Harry Potter and during The Meetings Show in June we will be hosting a Wizardry Wins themed party at the Novotel London West. We are optimistic about the success of this campaign which aims to keep AccorHotels front of mind amongst agents and drive sales.” commented Dana Lewis, Director of Mice and Leisure, AccorHotels UK and Ireland.

How Wizardry Wins works:
• Book a meeting to take place by 28th February 2017 at any participating AccorHotels property before 30th September 2016
• Once the meeting is confirmed, visit to register and enter the prize draw
• For every £500 spent at economy hotels (excluding ibis Budget) and £1,000 spent at mid-scale and luxury properties, agents are granted a ‘magic stone’ and entered into a monthly prize draw
• Once five magic stones have been amassed, agents will be given a ‘precious diamond’ and entered into the grand prize draw to win the ultimate holiday prize of a holiday to LA including business class flights and a stay at Sofitel Los Angeles at Beverly Hills
• All meeting bookings will be verified with the individual hotel to confirm validity before prize draw entries are confirmed

AccorHotels offers clients a multitude of hotels around the world located in the heart of major cities, business districts and tourist destinations. The group’s hotel brands range from luxury to economy and including Sofitel, Pullman, Mercure, MGallery by Sofitel, Novotel and Ibis.

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