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Starwood Hotels & Resorts’ Element Brand accelerates growth in Texas with adaptive re-use project in Dallas

Starwood Hotels & Resorts Worldwide, Inc. has announced it will expand its portfolio of Element Hotels in Texas with an adaptive re-use project in Dallas. Set to open in July 2018, Element Dallas East is one of six new Element hotels opening in Texas in the next three years. Boasting a prime location just across from Baylor University Medical Center, Element Dallas East will feature 151 light-filled rooms and an atmosphere designed to fuel a life in balance and on the move. It is the second Element hotel project owned and developed by Atlantic Hotels Group, joining the dual-branded Aloft and Element Dallas Love Field complex opening in early 2017.

“Element Dallas East will give the brand a second terrific location within this bustling metropolitan market and accelerate the growth of our select service portfolio in Texas,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. "On track to more than double its global portfolio in the next three years, Element offers travelers a bright, energizing environment, great design and everything they need for smart, sustainable living.”

“We are thrilled to expand our relationship with Atlantic Hotel Group and look forward to debuting our stylish and innovative Element brand in this high-growth area,” said Allison Reid, Senior Vice President of North America Development, Starwood Hotels & Resorts Worldwide, Inc. “Element is gaining tremendous momentum in dynamic markets throughout Texas where it is on track to reach at least eight hotels by 2019 with openings slated for Austin, Dallas, Katy and San Antonio.”

Element Dallas East will transform a seven-story medical office building located at the corner of Gaston Avenue and Hall Street, just across from the Baylor University Medical Center campus. A short drive from Dallas Love Field Airport (DAL), the hotel is close to the shops and restaurants in Uptown Dallas, the Design District, Deep Ellum, Oak Lawn, Victory Park and Dallas Convention Center.

“We look forward to opening Element Dallas East right near Baylor Dallas as part of the redevelopment of Gaston Avenue,” said Perry Molubhoy, CEO and Founder of Atlantic Hotels Group. “With its emphasis on smart, sustainable living, this new Element will also help meet the pent-up demand for high-caliber lodging in the medical district and offer travelers a convenient location within close proximity of top Dallas attractions.”

A recognized industry leader in the eco-space, Element offers travelers a fresh interpretation of the traditional hotel experience with natural light, modern design, healthy options and eco-minded sensibilities. This reimagined experience is perfect for the traveler who is visiting for a few days or a few weeks. Guests can fuel their day with the healthy Rise breakfast and wind down with the Relax evening wine reception – both complimentary. Spacious studios and one-bedroom suites at Element Dallas East will offer a fluid design of modular furniture, fully equipped kitchens, the signature Heavenly® Bed and spa-inspired bathrooms. The hotel will offer a 2,000 square-foot of meeting space, amenities such as fast and free WiFi, complimentary bikes to borrow, a state-of-the-art 24-hour fitness center and an outdoor pool.

Element continues to experience incredible growth momentum. In 2016, Element will open hotels in Boston, Chandler and Calgary, signifying the global appeal of the brand.

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