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20% rise in large scale corporate kick off events at Beaumont Estate  

Beaumont Estate grounds
Beaumont Estate in Old Windsor has seen a 20% a rise (over the last two years) in bookings for large scale corporate kick off events, with approximately 38% of enquiries being taken by the events team relating to kick off events which require exclusive use of the venue. Much more than incentive and teambuilding away days, kick off events are often large, unique and creative events with the sole purpose of delivering the company focus.

Emma Joy, sales director, Beaumont Estate said: “Organiser’s budgets are specifically ring fenced for kick off experiences that often utilise all of our event spaces. Clients are looking to set out key messages and targets for the coming year and look for solutions to encourage participation from all levels of employees, forming an environment for transparent communication and creativity.”  

As a result of the recession and slashed budgets Beaumont saw a sharp decline in bookings for teambuilding activities and events designed to train employees, heighten creativity and boost moral from 2010-2013. Post-recession Beaumont witnessed the emergence of customised events on a larger scale (100+) with more budgets attributed to getting employees engaged and inspired. Equally it was recognised that employees desired greater transparency and kick off events were created to deliver key messages to as many employees as possible.  

Kick off events are often annual with extended lead times and since 2013 Beaumont has seen attendee numbers increase by approximately 10% year on year. It has been noted (through surveys) that attendees are arriving from both the UK and overseas and Beaumont’s close proximity to Heathrow and 414 bedroom capacity has helped to convert bookings.  

 Beaumont has hosted several kick off events for clients in the pharmaceutical, financial, media and automotive sectors. Clients have staged outdoor experiences including concerts, transformed venue spaces with extensive branding and theming and requested catering to represent various cultures and food trends. The events team is frequently taking requests from clients demanding more engaging and adventurous kick off solutions which underpin the necessities of the event at large. 

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