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HMC launches the Marco Polo Elite program in Hong Kong with industry-first mobile app

Hospitality Marketing Concepts, the world’s leading provider of paid membership loyalty programs, today announced further expansion into the Asian luxury traveler market via a partnership with Marco Polo hotels in Hong Kong.
Expanding on the success of the Marco Polo Ortigas, Manila’s Dining Privileges program launched one year ago, Hospitality Marketing Concepts (HMC) has collaborated closely with Marco Polo Hotels to create an engaging loyalty program to meet the needs in its three hotels in Hong Kong and exceed the expectations of Marco Polo’s prestigious client base.

Members of the newly debuted Marco Polo Elite program will receive exclusive privileges at Marco Polo Hongkong Hotel, Gateway Hotel and Prince Hotel, with plans to expand to other hotels in the group.

Marco Polo Elite will feature an industry-first mobile app that lets members redeem digital e-certificates and completely eliminate outdated paper-based voucher booklets and plastic membership cards. HMC’s white-labeled mobile app platform for iPhone and Android delivers timely push-notifications about relevant hotel promotions based on geo-location, preferences and purchasing behavior. The innovative app allows guests to make membership purchases, renewals, and mobile hotel and table bookings. It also streamlines hotel operations by providing detailed tracking with two-way POS/PMS integration, while improving analytics, intelligence and security controls.

“Marco Polo hotels in Hong Kong have a long-standing reputation of offering guests the ability to explore luxury experiences in sophisticated, locally inspired surroundings,” said Mr. James Ong, General Manager of Marco Polo Hotels - Hong Kong. “The new Marco Polo Elite will enrich our most loyal guests’ experiences by providing members with a greater array of exclusive benefits and privileges. Together with HMC’s new mobile app, members can enjoy the benefits of membership at their fingertips.”

“We recognize the need for Marco Polo hotels in Hong Kong to provide their guests with the recognition and privileges they deserve,” said Mokhtar Ramadan, CEO of Hospitality Marketing Concepts. “HMC is committed to ensuring the new programs’ success while creating an innovative program which complements the ever-growing digital mobile world. Together with Marco Polo hotels in Hong Kong, HMC will deliver on our mission to provide world-class loyalty programs to luxury hotel brands around the world. We will continue to customize our private-labeled paid membership programs so they perfectly compliment and cater to the needs of today’s smart luxury travelers.”

From booking a stay with exclusive rates to indulging in premier dining options, Marco Polo Elite members can expect impressive benefits and increased recognition. Marco Polo Elite privileges encompass a myriad of sophisticated on-site benefits in addition to a mobile app designed to provide members with a digital membership accessible from their mobile phone or tablet.

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