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The Mira Hong Kong presents brand new MICE themed video this Summer

Celebrating style as the core of its substance, Hong Kong’s first member property of Design Hotels™ proudly presents a brand new MICE themed video - “Catwalk to Your Meeting at The Mira” - as a dynamic showcase of an upbeat yet chic conference experience at its inspiring event spaces with state-of-the-art facilities and signature original thematic coffee breaks this summer.

Starred by internal talents, the video was conceptualized to highlight the fashionable meeting experience and the unique selling points delivered through the cutting-edge event spaces, encompassing eight flexible function rooms and the pillar-less penthouse ballroom by Colin Cowie® featuring handcrafted Czech crystal chandeliers, futuristic audio-visual rigging with 25,000 colour LED lighting combinations and staggering vistas of lush Kowloon Park; whilst embracing the creative thematic coffee breaks masterminded by the MICE specialists to deliver a world-class meeting experience with a creative twist to guests who yarn for stylish hospitality fusing creativity with practicality.

“The success of the production has confirmed my intention of featuring internal cast and straying away from using models to present the Hotel as a sleek yet approachable product with a playful take and to target the trendsetting, social media savvy crowds through the lens of the perfect brand ambassadors,” says Gerhard Aicher, General Manager of The Mira Hong Kong.

“The newly launched clip visualizes the meaning of ‘mice to the max’ coined by The Mira Hong Kong in the previous season. It stands for making the most out of your MICE experience – from world-class designer venues fully equipped with 21 century tech-friendly solutions, to luxuriously stylish accommodation in a trendy and well-connected location, award-winning dining and spa facilities, original thematic coffee breaks that aim to surprise and inspire, to electrifying sustainable touches, that can all be seen in the video as a backdrop to all the fun that is not always associated with business,” reveals Eva Kwan, Director of Sales & Marketing, The Mira Hong Kong.

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