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Virgin Hotels takes on Dallas

Virgin Hotels, the lifestyle hotel brand by Virgin Group founder Sir Richard Branson, has announced plans to open and operate a new hotel in the Design District of Dallas, Texas.  Expected to open in 2018, the Dallas property will be managed by Virgin Hotels and developed by Dunhill Partners, Vinculum Partners and The Crosland Group.

Virgin Hotels CEO, Raul Leal, commented, “We’re ecstatic to be a part of the new fabric of the Dallas Design District, and play a role in continuation of the neighbourhood’s growth.

 With chic stores, eclectic galleries and upscale restaurants, we expect Virgin Hotels Dallas to move into the neighbourhood seamlessly, as its aesthetic and offerings will attract the growing local creative class and business travellers that will call the Design District home.”  

Virgin Hotels Dallas will be located on High Line Dr. and Turtle Creek Blvd., the heart of the Design District, and will feature over 200 Chambers including Grand Chamber Suites. The lifestyle hotel will offer multiple dining and drinking outlets, including the brand’s flagship space, The Commons Club, a rooftop terrace with a pool, gym and spa, plus numerous meeting spaces.   

Virgin Hotels Dallas will be a new build located within the 33 acres that Developer Dunhill Partners and its founder, Bill Hutchinson, acquired in 2014. The hotel will be in good company as the district boasts world class furniture showrooms, avant-garde art galleries, museums, antique shops and an influx of buzz-worthy new restaurants and shopping.   

“I could not have found a more perfect hotel for the Design District and everything it offers to the City of Dallas than Sir Richard Branson’s Virgin Hotels.  It will be the heartbeat of the hottest entertainment district and the biggest jewel in our crown,” said Bill Hutchinson, President, Dunhill Partners.  

Virgin Hotels Chicago is now open and accepting reservations at, with Nashville and New York slated to open next.  Virgin Hotels continues to explore properties in cities such as Boston, Los Angeles, Miami, Austin, Seattle, San Francisco, Washington DC, and London; locations where it is pursuing hotel and office conversions and ground-up development.

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